Marketing Business Partner
2 months ago
Veterinary Practice Partners is seeking a Marketing Business Partner to join our team
Summary:
The Marketing Business Partner- New and existing partnerships, will assist the Director of Field Marketing, the VP of Marketing, and the Senior Vice Presidents of Operations, in the development and execution of marketing strategies for the success of existing VPP veterinary hospitals.
This individual will leverage their prior marketing experience - ideally in the veterinary industry – to embody servant leader characteristics and the VPP core values , share their knowledge of marketing tools and platforms, and partner well with the operations and veterinary partners.
Essential Duties and Responsibilities:
Lead marketing strategies for veterinary practices, from beginning to end, working with the Field Marketing Director, the Vice President of Marketing, and the extended Marketing Team.
Create marketing plans to support existing veterinary hospitals, draft client facing communication materials, oversee the development of in-clinic collateral, assist with the implementation of core marketing programs (Vetstoria Online Booking Tool, PetDesk client reminder platform, website, Google ads, social media strategy, online reputation management, and outdoor signage materials, etc.).
Manage the social media and the integration associate, overseeing their day-to-day responsibilities, development, and success of their programs. Attend quarterly business reviews with the social media vendors and share insights and opportunities with the extended team.
Revamp the existing referral program in partnership with the Director of Field Marketing and the Marketing Business Partner colleagues.
Manage the relationship with Operations Team, hospital partners, as well as the existing doctor partners within VPP.
Attend cross functional meetings with Operations, D&A, Marketing teams. Host monthly marketing business reviews with regional directors and training with the hospital teams on marketing resources and best practices to increase clinical visits.
Partner with the Director of Strategic Marketing Programs to ensure existing practices are optimizing their core programs (Healthcare reminders through PetDesk and the online booking tool through Vetstoria).
Review existing marketing programs (Petdesk, Vetstoria, Review Trackers Online Reputation, New Client report, paid search) and track visits and revenue performance versus goals for the practices with ongoing marketing campaigns.
Lead and attend training sessions with existing practice managers and operations leaders to ensure successful rollout and optimization of marketing initiatives.
Curate and deliver presentations for the Vice President of Marketing, the Senior Vice Presidents of Operations, and practice managers.
Partner with the VPP creative team to design digital collateral and upload to Vista Print ProShop portal and Canva digital platform.
Up to 25% travel to yearly Homecoming event, regional meetings, or visit specific hospitals, when required.
Qualifications
Bachelor’s degree in marketing, business, or equivalent.
10+ years of proven veterinary industry experience and proven knowledge of retention and acquisition marketing strategies.
Creative agency experience preferred, although not required.
Previous experience overseeing marketing strategies for small or medium size businesses and ability to track new client and existing client retention.
Salary:
Starting salary for this position is $100,000 based on experience and skillset.
Ideal Candidates will Possess:
Excellent written, verbal, interpersonal communication skills, ability to effectively engage with internal team members or external vendors in writing, over the phone, and in person.
Attention to detail and ability to identify trends in data or interactions with veterinary practice managers.
Self-starter with ability to multitask and manage multiple priorities simultaneously, following through until projects are executed through completion.
Strong organizational skills that allow the management of core programs and tracking of their progress.
Can-do attitude, always looking for outcomes that position the VPP hospitals as leaders in the veterinary space.
Ability to train hospital leaders to engage with clients through acquisition and retention marketing programs.
Team player, always looking for partnership with other VPP colleagues and industry contacts.
Strong excel and PowerPoint skills, knowledge of client reminder platforms, Vetstoria Online Booking Tool, Google ads, SEO strategies, social media, and online reputation management platforms.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The employee must be able to remain in a stationary position at least 50% of the The employee needs to occasionally move about home office to access office machinery, stationary tools, etc.
While performing the duties of this Job, the employee is regularly required to use hands to grasp, handle, or feel; reach with hands and arms. Hearing and visual acuity are also required.
The employee will constantly be operating a computer and other office
The employee may occasionally be required to lift and or move up to 10lbs by
Company Description:
Based in King of Prussia, Pennsylvania, Veterinary Practice Partners (VPP) is a nationwide veterinary community revolutionizing vet practice ownership and support. With an expansive network of doctor partners and co-owned animal hospitals and clinics nationwide, VPP has become an established partner of choice. Through its co-ownership model, VPP provides operational support across learning and development, HR, recruiting, marketing, technology, and finance, enabling veterinarians to focus on providing high-quality patient care and foster a strong culture at their individual practices. VPP has over 155 (and counting) partner hospitals with 2,000+ employees and continued growth. VPP is a dynamic, profitable, growth company with strong financial private equity backing. For more information on Veterinary Practice Partners, visit www.vetpracticepartners.com.
Reasonable accommodation may be made to perform the essential functions.
This job description describes the ideal candidate for this position and in no way implies
any limits to a person’s desire to apply.
To meet the needs of the company, employees may be assigned other duties, in addition to or in lieu of those described
Any duties are subject to change at any
This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.
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