Sr. Director, Direct to Consumer and Patient Marketing
4 weeks ago
CSL Behring is seeking a Sr. Director, Direct to Consumer & Patient Marketing (US Commercial Marketing) to lead a fast and growing rare disease portfolio effort with consumers & patients for the CSL Behring Franchise. The Sr. Director, Direct to Consumer & Patient Marketing will report to the Vice President of US Marketing for CSL Behring, manage direct report(s) and is a member of the US Marketing Leadership Team. This leader should have experience across several areas of marketing with successful experience in helping to support consumer / patient marketing efforts in the biopharmaceutical environment. The Sr. Director, Direct to Consumer & Patient Marketing will play a pivotal role in developing and executing strategic marketing initiatives to raise awareness and drive growth of existing & new treatment options across the CSL Behring portfolio. This role will work closely with multiple cross-functional teams, support external agency relationships to drive brand awareness and ensure seamless and timely delivery of key brand priorities. This leader should embody the CSL leadership capabilities with their daily work to include; Think Beyond, Build Bridges, Unleash Outcomes, Ignite Agility, Inspire the Future and Cultivate Talent. Lastly, this individual will report to the Vice President of Marketing, US and work closely with the North America Leadership as well as the leadership of CSL to ensure business objectives are achieved for the franchise.
Main Responsibilities and Accountabilities:
- Enhance the execution of (with key stakeholders) impactful, integrated consumer messaging and creative assets and tactics across various channels including TV, digital, print, website, CRM and social media.
- In collaboration with Patient Access & Support Services (PASS) team, develop programs to optimize product onboarding and adherence.
- Develop strategic roadmaps and implement new use cases involving new technological and operational capabilities delivered in partnership with internal COEs
- Think innovatively regarding the application of new technologies and solutions to help achieve goals and drive brand growth
- Identify and implement repeatable & reliable analytical tools to enhance the current performance of high value campaigns to implement cross franchise
- Bring new ideas into consumer marketing mix approach that lead rare disease spaces for patient activation, conversion and retention
- Work with internal cross functional groups (HCP Marketing, Public Relations/Corporate Communications, Legal, Regulatory, Medical, Project Management, Review Committees, Patient Support and Market Access)
- Collaborate with advocacy groups, patient organizations, and healthcare professionals to foster partnerships and support initiatives that empower patients and care partners to seek appropriate treatment and support services
- Work with partners to report on KPIs and identify optimization needs, as well as track performance on a regular basis.
- Ensure compliance with all regulatory requirements, industry guidelines, and ethical standards governing pharmaceutical marketing practices, including FDA regulations and guidelines related to treatment promotion.
- Has responsibility for oversight and effective management of all team members (i.e. direct and indirect reports) to include but not limited to the following:
- Annual objective setting
- Mid-year and end of year reviews
- Coaching and mentoring as appropriate
- Employee development
- Recruitment, selection, and development of talent
- Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standard.
- Assures proper staff assignment and timely completion of appropriate training.
Position Qualifications and Experience Requirements:
Bachelor’s degree in marketing, Business Administration, or related field required, MBA or advanced degree preferred.
Minimum 12 years' healthcare experience with at least 8 years' pharmaceutical/ biotech sales and marketing experience. Record of accomplishment in strategic and tactical/brand marketing roles. Experience in launching new and growing established products. Experience leading and managing teams
Experience with developing, executing, and maintaining consumer marketing campaigns across all channels (e.g., TV, Digital, Social, Website, CRM)
Effectively manages agency partners through the development of branded online and offline material including print and digital advertising collateral.
Experience identifying key campaign metrics and utilizing KPIs for continuous enhancement and future design/innovation
Deep understanding of mental health conditions, rare disease trends and treatment landscape, the patient journey and what drives consumer behavior, and how to reach and engage people living with rare disease(s)
#LI-JG2
Our BenefitsCSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.
Please take the time to review our benefits site to see what’s available to you as a CSL employee.
About CSL BehringCSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.
We want CSL to reflect the world around usAs a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
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