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Manager of Growth Marketing

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Detroit, United States Mosaec Full time

Detroit, Michigan, MANAGER OF GROWTH MARKETING JOB DESCRIPTION Department: Marketing & Audience Development FLSA Status: Exempt Work Location: Hybrid FT/PT: Full-time Last Revision Date: 7/10/24 How to apply: A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address: Your specific interest in the position and working at the Detroit Symphony Orchestra. Outline your skills and experience that directly relate to the responsibilities of the role. The Organization: The Detroit Symphony Orchestra (DSO) is known internationally for trailblazing performances, collaborations with the world’s foremost musical artists, and a deep commitment to serving our community. Making its home in historic Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision to be an inclusive and culturally relevant community where all people can experience their world through music. The DSO is a complex organization. Operating 365 days per year in historic Orchestra Hall, one of America’s most acoustically perfect concert halls, we are a performing arts institution, an educational facility, and a community center. We are governed by an independent Board of Directors and employ both union and non-union employees as musicians, stage crew, and administrative staff. Creating a unified culture throughout the institution is an organizational imperative, and we are guided by our values of excellence, diversity, resilience, collaboration, and innovation. The DSO is also deeply invested in the city of Detroit; through our Detroit Strategy initiative, we are expanding the DSO’s participation in the growth and well-being of the city. The DSO’s commitment to diversity, equity, and inclusion is paramount to who we are; we work to create an environment where all employees are seen, valued, and supported to enable their best every day. This is essential as we pursue our mission to impact lives through unforgettable musical experiences by sustaining a world-class orchestra for the city of Detroit and the global community. The DSO offers a unique, fast-paced working environment, an excellent overall compensation package, and is an Equal Opportunity Employer. For more information, visit www.dso.org. Position Summary: The Detroit Symphony Orchestra is looking for a creative thinker to serve as its next Manager of Growth Marketing. This position is a critical role within the Growth Marketing Team in the DSO’s Marketing and Audience Development department. This Manager of Growth Marketing is responsible for driving new audience growth for programs of all DSO series, assisting in the design of single ticket promotional campaigns to drive revenue and grow audiences across a range of programming which includes: PVS Classical series PNC Pops series Paradise Jazz series Young People’s Family Concerts & Tiny Tots William Davidson Neighborhood Concert Series Special presentations and co-presentations Cube Theatre and Sosnick Courtyard Detroit Neighborhood Initiative events DTE Community Concerts The position is also the Growth Marketing team’s email lead and manages the marketing email schedule. Successful candidates should be dynamic self-starters driven by strategic thinking, imagination, and the ability to make decisive, results and action-oriented, data-based decisions. Specific Duties and Responsibilities: Oversee the DSO’s digital marketing ecosystem and devise strategies to enhance and streamline connections between email systems, CRMs, and the DSO website. Using segmentation and campaign personalization, improve email strategy while increasing patron relationship and direct revenue. Design and implement email marketing campaigns that follow industry best practices. Analyze campaign performance and test new strategies. Develop patron contact permissions and preference system in collaboration with Advancement and Communications departments. Serve as project manager for announcement and on-sale processes for select events during the season. Lead the coordination and implementation of promotional efforts throughout the season to facilitate new audience growth. Collaborate with Director of Growth Marketing and Brand Graphic designer to develop key art that adheres to the strategic positioning for select performances. Build customized lists tailored to both email and digital marketing campaigns. Required Qualifications: 2-4 years’ experience in digital marketing/advertising, communications, business administration, or a related industry. Experience managing email campaigns and overseeing email campaign strategy; experience with email marketing software and WYSIWYG editing software(s). Experience working with CRM and database software such as Salesforce, Zoho, Hubspot, Tessitura. Understanding of SEO/SEM best practices. Functional knowledge of copywriting, graphic design, and HTML. Demonstrated high degree of adaptability, including experience adapting strategy and approach based on data. Ability to act independently, take initiative, and meet changing priorities; results and deadline-driven with the ability to stay organized in a fast-paced environment. Successful experience working in, and contributing to, a collaborative team environment. Desired Qualifications: Bachelor’s degree in marketing or a business-related field, or an equivalent combination of education and experience. Experience using Tessitura. Knowledge of social media best practices. Experience with Adobe Creative Suite. Interest in performing arts and/or classical music. Demonstrated experience and investment in issues of diversity, equity, and inclusion. Additional Information: This is a salaried, non-union position. Successful candidates must be available to work a varying schedule, including occasional nights and weekends, to meet the needs of the DSO’s performance schedule. All positions at the DSO require the successful completion of a background check prior to beginning employment. A criminal record does not automatically disqualify candidates. Physical Requirements: This role primarily works in an office environment and frequently has prolonged periods of sitting and looking at a computer screen. Position Reports To: Director of Growth Marketing Direct Reports: N/A Source ⇲ #J-18808-Ljbffr