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B2B Marketing Manager, Global Sales
4 months ago
Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our B2B Marketing Manager, Global Sales in the Marketing and Communications Team. The Marketing and Communications team is the team that develops marketing and creative strategies for our enterprise brands. As a key member of our Marketing and Communications team you will be a driver in B2B Global Sales success, playing an essential role developing the overall marketing strategies and tactical plans for Global Sales Marketing, driving qualified leads and ultimately, revenue, through all Global Sales channels. You will work closely with talented marketing and sales professionals to ensure we have best-in-class marketing in market in all areas of the global sales marketing funnel.
Are you a driven marketer invested in driving leads and success for hospitality sales teams? We invite you to apply today for our B2B Marketing Manager, Global Sales role today and #MakeItYourChoice.
Your Responsibilities
- Contribute to the annual plan and roadmap, creating strategies to meet sales goals in each of the key Global Sales customer segments.
- Manage and implement sales communications plans and integrated campaigns across B2B markets to generate leads and drive business with clients.
- Maintain a comprehensive communications calendar and communicate with the sales organizations in advance of all distributions.
- Proactively recommend best marketing channel approach and related content to drive engagement and qualified leads, such as paid media, organic media, email, newsletters, whitepapers, thought leadership content, webinars, and sales collateral.
- Work closely with internal creative team and external agencies to develop content plans, execute creative, gain internal approvals, and deploy all messaging, from brief to launch.
- Manage measurement of all programs and provide reporting against KPIs to key stakeholders.
- Own plan and execution of marketing automation-using Pardot and Salesforce to drive CRM (Customer Relationship Marketing) strategies and lead tracking.
- Support major Global Sales events including all marketing collateral, booth design and development, scheduling tool and surveys, and attends key shows to ensure success metrics are met.
- Manage Global Sales budgets wholistically and by channel, and provides financial reporting to Director, Marketing.
- Bachelor's degree in Marketing, Advertising or Communications, or related field, from a four-year college or university; or equivalent combination of education and experience.
- 3-4 years relevant experience in B2B marketing/communications in a hospitality company, travel management company, franchise company, financial/tech firm or related industry.
- Knowledge of key hospitality B2B sales marketing channels including TMC, Consortia, Groups/Meetings, 3rd Party and Corporate highly preferred.
- Experience with marketing automation (i.e. Pardot) highly preferred.
- Experience with B2B groups/meetings/events execution or planning preferred.
- Demonstrated success in driving and executing implementation of sales communications/marketing plans.
- Strong understanding and knowledge of integrated marketing, media and content channels, and tactics.
- Strong communication, interpersonal and presentation skills.
- Strong attention to detail and accuracy.
- Demonstrated project management and negotiation skills.
Your Team
This is an individual contributor role that will report to the Director, B2B Marketing. You will have 3 peer teammates and collaborate with cross functional departments on a regular basis.
Your Work Location
As our B2B Marketing Manager, Global Sales you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we're located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We're the hotel company for those who choose to bet on themselves - the underdog, the dreamer, the entrepreneur - because that's who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today - for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward - giving our work at Choice a purpose larger than our business.
About Choice Hotels Financial Performance
Record total revenues grew 10% to $1.5 billion for full-year 2023 compared to the same period of 2022. Adjusted EBITDA for fourth quarter 2023 increased 11% to $125 million from the same period of 2022. Fourth quarter 2023 adjusted diluted EPS increased 14% to $1.44 compared to the same period of 2022. Please click here to review highlights of our Fourth Quarter and Full-Year 2023 Results.
*** PLEASE NOTE: This role is not eligible for sponsorship ***
Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.
