Digital Marketing Manager

4 weeks ago

New Brunswick, United States LanceSoft Full time

Title: Digital Marketing Manager Contractor Location: New Brunswick , NJ 08901 Duration: 6 Months

WHAT WOULD YOU CONSIDER TO BE THE TOP 3, NON-NEGOTIABLE SKILLS THAT YOU WILL BE LOOKING FOR HEN REVIEWING CANDIDATE RESUMES?

Digital Marketing, Project Management, Copy Management WHAT WOULD YOU CONSIDER TO BE AN IDEAL CANDIDATE BACKGROUND FOR THIS POSITION? Marketing, Design, or related field/or experience

CAN THE ROLE OPERATE FULLY REMOTE, OR WILL THERE BE ONSITE REQUIREMENTS?

t least once a week requirement on site

Description: Reports To: Digital Marketing Sr Manager

Overview: We seek a highly skilled and motivated Digital Marketing Contractor to join our dynamic team, supporting our employee brand and the talent acquisition team. The ideal candidate will have a strong digital marketing, project management, and content management background. This role requires a proactive individual who can manage projects from inception to completion while continuously improving operational processes. The contractor will also be responsible for the Company Brand stewardship of visual and verbal brand identity, providing design and copy direction, and editing to ensure consistency and quality across all digital channels.

Key Responsibilities:

Digital Marketing Strategy and Execution:

Develop and implement comprehensive digital marketing strategies to achieve business objectives. Manage and optimize online advertising campaigns in social media, email marketing, recruiter tools and resources, and SEO. nalyze performance metrics and reports to measure campaign effectiveness and inform future actions and strategies. Project Management:

Oversee digital marketing projects from concept through completion, ensuring timely delivery and approvals. Coordinate with cross-functional teams, including the agency of record and content creators, to ensure that project goals are met. Continuous Improvement:

Evaluate current digital marketing processes and identify areas for improvement. Implement best practices and innovative solutions to enhance efficiency and effectiveness. Stay updated with the latest digital marketing trends, tools, and technologies. Content Management:

Review and edit content for accuracy, grammar, style, and tone, ensuring it aligns with brand guidelines. Manage content calendars and workflows to ensure timely publication across digital platforms. Collaborate with content creators to develop engaging and relevant content that resonates with target audiences.

Qualifications: • Bachelor's degree in Marketing, Communications, Business, Design, or a related field. • 5+ years of proven experience in digital marketing, project management, and content management. • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. • Proficient in using digital marketing tools and platforms such as Google Analytics, AdWords, social media management tools, and content management systems (Client). • Excellent project management skills with a track record of successfully managing multiple projects simultaneously. • Exceptional copyediting and proofreading skills with a keen eye for detail. • Strong analytical and problem-solving abilities. • Ability to work independently and collaboratively. • Excellent communication and interpersonal skills. Preferred Qualifications: • Experience working with remote teams. • Certification in digital marketing or project management. • Familiarity with marketing automation tools and CRM systems. #J-18808-Ljbffr

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