Vice President CPG Communications

1 day ago

New York, United States PBN Full time

Location New York City, NY, United States Employment Type Full-Time Posted on Sep 30, 2022 Profile Description Position at Hill Knowlton Strategies Vice President, Consumer Markets Sector Hill Knowlton Strategies is seeking a confident and dynamic Vice President with expertise in consumer brand work to join our rapidly expanding Consumer Markets Sector. In this role, you will be responsible for driving growth within the CPG category, working with focused teams to lead compelling consumer marketing campaigns on behalf of influential CPG/lifestyle/retail brands with a commitment to flawless execution and quantifiable results. The Communications world is often divided between advisers and doers. You must be both. You must be capable of providing senior executives with unique insights and problem-solving guidance and developing and executing campaigns. You must be able to manage people and effectively maintain supreme client service, with commitment to the administrative and financial aspects of the work. By its nature, Communications is a social and persuasive activity. From strategic input to day-to-day account work, you must be confident in your ability to engage and persuade challenging individuals that your guidance and tactical skills are worthy of their investment. The ideal candidate has a record of accomplishment and robust portfolio of work, has driven consumer campaigns for large domestic/global brands, demonstrates a bias to action that achieves results, and has a deep understanding of storytelling in today’s evolving media and consumer engagement landscape. Responsibilities: Provide strategic counsel, generating fresh, smart ideas to drive impactful consumer brand campaigns. Establish strong and trusted relationships with clients as a trusted advisor and true business partner. Develop and implement comprehensive consumer marketing campaigns across earned media, social/influencer strategy and consumer engagement. Craft thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and client landscapes. Develop client messaging and compelling brand narratives to share across channels. Drive growth by identifying new and organic opportunities to sell in services and programs. Directly manage and mentor a collaborative team of smart and enthusiastic communications professionals; ensuring deliverables are met. Deliver a commitment to quality work that exceeds expectations. Qualifications: 8 years of public relations experience; experience in CPG/consumer brand building a must. High level consumer media relations strategy and execution experience. Proven trusted client adviser: an active listener who builds strong partnerships and confidently offers counsel. Strategic thinker: understands our clients’ business and communications challenges and develops smart, insight-driven strategies. Creative spark: brings a fresh perspective to our clients and develops ideas that challenge conventions. Growth mindset: proactively seeks opportunities to drive organic growth. Passionate: Lives and breathes the client’s business. Understands the client’s pain points. Operationally savvy: experienced at effectively managing multiple work streams and client budgets. People-centric: committed to the development of team members through active coaching and mentoring. Progressive mind-set: interested in evolving communications and the role of PR within the marketing mix; brave enough to try new approaches and adopt new technologies and willing to take calculated risks to do better and more meaningful work. Adaptable by nature with the ability to thrive under pressure and manage a variety of client contacts and priorities. Energy and passion to contribute to and help foster a fun, collaborative and thriving agency culture. What the role can offer you: The ability to work for an iconic, established agency with a ‘start up’ mentality and approach to business. The opportunity to make an impact by executing campaigns on behalf of influential clients. About: H K Strategies is one of the world’s largest and most renowned communications firms, with more than 85 offices around the globe. At H K here in the U.S., our first priority is our people and creating an experience for each employee that is positive and fulfilling. Do you like being able to work from anywhere and in a way that is best for your life? Come join us at H K. As an Equal Opportunity Employer, H K Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry. COME JOIN US #J-18808-Ljbffr

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