Marketing Communications Specialist
1 month ago
Marketing Communications Specialist (Remote Opportunity)
Bring your best and truest self. We celebrate what makes us different and what brings us all together. At Greenway Health, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successful providers, and empowered patients. We are united in our goal to build the future of healthcare technology. Join us.
As an influential member of the marketing team, the marketing communications specialist will assist in planning and executing the company’s external social media strategy in partnership with marketing team members and across Greenway departments. This communications professional will significantly contribute to the external facing communication of the company brand and positioning in the market. While this position primarily focuses on social media content, communication, and analytics, we encourage collaboration among the entire marketing organization to provide the opportunity to impact the entire marketing funnel. This is an individual contributor role reporting to the Director of Marketing Communication.
Assist in planning, executing, and managing Greenway’s social media marketing strategy.
Partner with internal stakeholders to share Greenway company news on social media channels.
Own and manage Greenway’s social content and strategy while integrating of the company’s marketing campaigns, corporate initiatives, and messaging.
Partner to drive Greenway’s digital content strategy in alignment with the product marketing and demand generation teams
Coordinate with demand generation team and product marketing team to ensure consistent and effective customer communications and brand strategy
Obtain necessary consent and provide final approval on all marketing communications
Adhere to Greenway’s global communications policy to ensure consistent messaging, transparent communications, and strong brand representation
Analyze and refine the social media strategy to consistently improve online engagement and enhance the reputation of Greenway.
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