Marketing Communications Manager
3 weeks ago
Entwicklung einer Marketing-Kommunikationsstrategie für die jeweiligen Business Fields Material Handling, Port, Erdbewegung und Landwirtschaft des Marktes Deutschland in Abstimmung mit der zentralen Marketing-Kommunikationsstrategie
Übersetzung der Kommunikationsstrategie in Kommunikationskonzepte, - Maßnahmen und Content-Pläne für den deutschen Markt
Planung, Organisation und Durchführung von internen und externen Veranstaltungen wie Vertriebstagungen, Messen und Kundenevents
Koordination externer Dienstleister und Agenturen
Entwicklung und Umsetzung von Kommunikationsmaterialien sowie -inhalten im Bereich der digitalen Marketingkommunikation als auch Sales-Kommunikation
Erstellung von Content in Foto, Video und Textform
Erfahrener Umgang mit CI und Brand House sowie hohes Verständnis von Brandbuilding und Grafikdesign
Weiterentwicklung, Pflege und Administration von Website, digitalen Apps sowie internen Tools und Händlerportalen (COC) etc.
Erstellung und Weiterentwicklung von Maßnahmen und Kanälen der Sales-Kommunikation (z.B. Kundenpräsentationen, Jahresgesprächsunterlagen, Grafiken, Sprachregelungen, Testimonials etc.)
Regelmäßiger Austausch und enge Abstimmung mit allen relevanten internen und externen Stakeholdern
Aufstellung und operative Verwaltung des Kommunikationsbudgets
Abgeschlossenes Studium mit Schwerpunkt Medien- bzw. Kommunikationswissenschaften oder eine vergleichbare Qualifikation
Mehrjährige Berufserfahrung im Bereich MarketingKommunikation in der B2B- und B2C-Kommunikation
Einschlägige Erfahrung im digitalen Marketing
Sicherer Umgang mit den MS-Office-Programmen sowie Kreativprogrammen (bspw. Adobe, Word Press, Photoshop)
Technisches Verständnis und Industriewissen sowie Interesse an Erfahrungen in neuen Verkaufsgebieten
Verhandlungssichere Deutsch- und Englischsprachkenntnisse in Wort und Schrift
Sehr gute Kommunikations- sowie Teamfähigkeit.
Ausgeprägte Hands-on-Mentalität und Organisationsfähigkeit
Reisebereitschaft in Deutschland, auch am Wochenende (ca. 15 %)
Die Bewerbungen von schwerbehinderten Menschen sind willkommen.
Das Wohl unserer Mitarbeitenden liegt unsam Herzen. Deshalb bieten wir spannendeberufliche Perspektiven undunterstützenSiebei einer ausgewogenenWork-Life-Balancedurch Zusatzleistungen, wie:
Sie wollen mit uns Gas geben? Starten Sie durch und bewerben Sie sich jetzt
Continental entwickelt wegweisende Technologien und Dienste für die nachhaltige und vernetzte Mobilität der Menschen und ihrer Güter. Das 1871 gegründete Technologieunternehmen bietet sichere, effiziente, intelligente und erschwingliche Lösungen für Fahrzeuge, Maschinen, Verkehr und Transport. Continental erzielte 2022 einen Umsatz von 39,4 Milliarden Euro und beschäftigt aktuell rund 200.000 Mitarbeiterinnen und Mitarbeiter in 57 Ländern und Märkten.
Der Unternehmensbereich Tires steht mit seinem Premiumportfolio im Pkw-, Lkw-, Bus-, Zweirad- und Spezialreifensegment für innovative Lösungen in der Reifentechnologie. Intelligente Produkte und Services rund um den Reifen sowie zur Förderung von Nachhaltigkeit runden das Produktportfolio ab.
Für den Fachhandel und das Flottenmanagement bietet Tires digitale Reifenüberwachungs- und -managementsysteme sowie weitere Dienstleistungen an, um Flotten mobil zu halten und deren Effizienz zu erhöhen. Mit ihren Reifen leistet Continental einen wesentlichen Beitrag zu sicherer, effizienter und umweltfreundlicher Mobilität.
Legal Entity
Continental Reifen Deutschland GmbH
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