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Marketing Associate

3 months ago

Birmingham, United States Sinclair Broadcast Group Full time

WBMA/WABM/WTTO is seeking to fill a Marketing Associate-Sales Promotion position.  This position will serve as a dedicated coordinator for sales promotions, marketing partnerships and client campaigns working across all areas of our business including news, sales and creative services - connecting the dots to bring partnerships and promotions to life.  Do you love events?  Are you a master at detail?  Do you thrive in a fast moving entertainment environment?  Can you collaborate and communicate with just about anyone?  We help grow the most talented people in media.  You have the opportunity to work with a team filled with spirit, passion and imagination.

Responsibilities include:

  • Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth
  • Provide world-class promotional and administrative support to the MCs and Management and cross department key-stakeholders in creating and executing station and client promotions and events.  
  • Serve as point of contact for Friday Night Rivals (High School Sports program) to area high schools, MC's Management, cross-departments and clients
  • Work as liaison between outside vendors and our business in fulfilling sales promotions including Friday Night Rivals and other station initiatives.
  • Develop client-specific sales promotion solutions and associated sales collateral based on client’s needs and market opportunity
  • Serve as secondary support to the sales team for order entry, traffic, billing and fulfillment
  • Project manage creative process and campaign execution for TV and digital solutions and associated sales collateral based on client's needs and market opportunity.
  • Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable

Key Attributes and Qualifications:

  • Passion and enthusiasm for playing a supporting role, and contributing to team success
  • Ability to communicate effectively with peers, supervisors, and colleagues
  • Intense attention to detail
  • Willingness to work outside of normal business hours including nights and weekends
  • Effectively negotiate and influence with, or without authority
  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
  • Strong evidence of listening skills, verbal communication, and professional writing style
  • Engaged as a continuous learner with evidence of striving to be a high performer in role
  • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
  • Technologically savvy with ability to use multiple internet and software platforms to perform duties
  • Understanding of digital reporting and analytic metrics
  • Events, promotions, marketing or advertising experience a plus
  • Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace