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VP of Marketing, North America

4 months ago

Philadelphia, United States Insomnia Cookies Full time

At Insomnia Cookies, our dream is to "Imagine What's Possible." As we grow our brand, we need a growth-focused marketing leader to drive our marketing for our business in North America. The VP of Marketing will hold a key leadership role in the organization, responsible for delivering results that support our annual business goals while building our brand. They should have a proven track record of growing successful brands, an analytical mindset and a creative approach to problem solving. They will lead, develop and grow a team of marketers that drive our NA business, including local/field marketing, partnerships, creative development (including production, traffic and project management), social media (content, engagement), and new store marketing.

Sweet Position Perks:

•4 day work week (yupp, we get every Friday off)

•A competitive base salary plus annual bonus compensation package

•A relocation package to assist in moving to the Greater Philadelphia area

•Enrollment in our Cookie Jar deferred bonus program

•Enrollment in our LTIP bonus program

•Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans

•401K with contribution match

•3 weeks paid vacation plus 2 paid Insomnia personal wellness days

•Relaxed, fun, come as you are office culture

•Free cookies, branded swag and so much more

Job Responsibilities:

    • Grow awareness and build equity for the Insomnia Cookies brand through new strategies that attract customers and deepen relationships with current Insomniacs
    • North American go to market strategy, marketing plan development & promotional calendar
    • Communications, media strategy & planning (owned/earned/paid); partner with ecommerce team to drive demand and grow our digital business
    • Drive promotions with engaging marketing that supports our business/growth goals and grows our community of insomniacs
    • Evolve our social media strategy to support brand/business goals and to drive deeper engagement, a larger audience and brand awareness
    • Analysis and measurement of all marketing activity, insights-driven approach to deal/discount planning
    • Work closely with Cookievation (menu) team to create innovations that drive excitement, occasions, trial and media coverage
    • Support company-wide strategic/growth initiatives, serve as SME for marketing in North America
    • Collaborate with other functions to create performance-based growth strategies that support our business goals and lead to new insights
    • Product naming, positioning and value proposition work for new products and platforms
    • Marketing ops and creative direction (field mkt communication, production, traffic, and NA budget tracking)
    • Oversee marketing vendor mgmt. (agencies, merchandise, production, photography, etc.), work with supply chain to optimize relationships
    • North American PR/publicity for brand, calendar, new stores and more
    • Lead, develop and define the needs for the North American marketing team (current team includes approximately 8-10 FTEs including a creative, brand/project mgmt. and social media content teams)
Desired Skills & Qualifications
    • Minimum of 10-15+ years leadership experience in brand/product management or marketing in the restaurant, retail, hospitality or CPG industry
    • Must have a strong background in analytical-based, modern marketing techniques
    • Proven track record of creating measurable brand awareness and value creation in a high-growth organization with reach throughout North America
    • Prior experience with multi-until retail/restaurant franchisee marketing initiatives - highly preferred
    • Experience in building and leading high-performing teams and effectively managing partners, agencies teams and peers
    • Bachelor's degree in Marketing, marketing, business/analytics or other relevant area required; MBA preferred
    • A love of Insomnia Cookies, a sweet tooth, and a sense of humor
    • Exceptional analytical, written, oral, interpersonal and presentation skills
    • Strong professional presence and the ability to effectively work with executive leadership and peers
    • Able to collaborate and influence multiple functions within our support center and field


About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so. many. cookies. later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 270 stores globally, an experiential, "sweet-easy" concept as the brand's flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"