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Brand Coordinator

1 month ago

Somerville, United States Marcolin Full time

The Brand Coordinator is responsible for supporting the Brand Director in developing and implementing effective to go market strategies and business/marketing plans to enhance the brand and drive market growth in close collaboration with key internal and external business partners.

Major Duties & Responsibilities:

  • Communicate regularly with licensors on marketing plans, sales goals, product needs and overall strategy.
  • Support in monitoring and analysis of sales by channel against annual targets
  • Participate in field visits to understand market trends and provide recommendation to elevate brand presence compared to competition.
  • Recommend plans by channel of trade to ensure that top line sales goals are met
  • Investigate brand & competitive trends/ results and identify commercial opportunities, strategies and action plans to improve sales and increase market share
  • Identify opportunities to grow door productivity, develop and customize tools to help with brand sell in and sell through
  • Communicate global needs (product, marketing tools) by analyzing market environment, competition and brand trends and share recommendations on a regular basis.
  • Present and communicate eyewear collections for brand reviews, trainings, and sales needs
  • Assist in managing marketing budget including advertising, training, promotional and commercial plans.
  • Support in trade marketing projects from ideation to installation in market with 3rd party vendors

Basic Qualifications:

Education: Bachelors degree in Marketing or Marketing-related field

Organized and detail-oriented

Able to thrive in fast-pace environment

Ability to build strong relationships with internal cross-functional teams and external groups

Excellent oral and written communication/presentation skills and attention to detail

Highly analytical and process oriented

High level of skill in MS Office products (especially Excel and Powerpoint)