Product Marketing Specialist

3 weeks ago


Orlando, United States CareerBuilder Full time

At Revalize, we build the software and technology that powers sales of manufactured, complex products. Our customers rely on our software to select and sell everything from commercial ovens, to specialized pumps and valves, to grain elevators, and more. We are the global leader in sector-specific software solutions that help manufacturers optimize revenue operations through design applications, engineering simulations, product selection, CPQ, PIM, visualization, and data analytics.
Headquartered in Jacksonville, FL, we serve over 20,000 customers across the globe. Revalize is a portfolio company of TA Associates and Hg.
Job Description

Reporting to the Senior Product Marketing Manager, the Product Marketing Specialist will develop and execute content strategies that support our GTM motions and marketing campaigns. This role will work closely with stakeholders across teams to create engaging and informative content that resonates with our target audience for each product. Key responsibilities include:
Market Research

Conduct market analysis to identify key trends, opportunities, and challenges in our target industries
Collect competitive intelligence by analyzing competitors products, pricing, and marketing strategies
Connect with customers about their product experience and extract insights into challenges faced, solutions provided, and the impact of our product on their business

Content Creation

Partner with Sr. Product Marketing Manager to develop content strategy
Develop briefs and create content including case studies, blog posts, e-books, battlecards, and other marketing and sales enablement collateral to showcase our solutions
Collaborate with team to craft clear and compelling copy for our products
Optimize content for SEO, in conjunction with internal team and external agencies

Project Management

Serve as primary contact for content agencies
Project manage content creation, feedback, timelines, and deliverables with the marketing team, internal stakeholders, and external agencies
Collaborate cross-functionally with Sales, Sales Enablement, Product, and other stakeholders as needed to gather insights and feedback
Manage a content calendar to ensure a consistent flow of content aligned with GTM motions and digital marketing campaigns
Oversee marketing content within Seismic

Analytics and Reporting

Monitor content performance using Seismic and with other analytics tools
Create reports and overviews to share with key stakeholders
Provide insights and actionable steps to refine and optimize content strategy

Qualifications

Bachelors in Marketing, Communications, or a related field
Prior experience in B2B product marketing
Exceptional writing skills with attention to detail
Excellent project management skills
Strong teamwork and collaboration abilities
Ability to work in a fast-paced, dynamic environment
Experience with Seismic
Experience with SEO
Experience with industry-specific content (manufacturing, foodservice equipment, fluid handling, food and beverage processing, furniture, facilities planning)
Additional Information

All your information will be kept confidential according to EEO guidelines.

#J-18808-Ljbffr


  • Marketing Specialist

    2 weeks ago


    Orlando, United States National University College Full time

    The Marketing Specialist is responsible for supporting the Marketing Director in the execution of marketing campaigns. Under the supervision of the Marketing Director, the Marketing Specialist will be responsible for executing all direct contact efforts with leads, prospects and current students.Minimum requirements:Bachelor's Degree from an accredited...

  • Marketing Specialist

    2 weeks ago


    Orlando, United States Florida Technical College Full time

    Job DescriptionJob DescriptionThe Marketing Specialist is responsible for supporting the Marketing Director in the execution of marketing campaigns. Under the supervision of the Marketing Director, the Marketing Specialist will be responsible for executing all direct contact efforts with leads, prospects and current students.Minimum...


  • Orlando, United States Swift7 Consultants Full time

    Job DescriptionJob DescriptionAbout Swift7 Consultants: Swift7 Consultants is a team of enthusiastic marketers who are always ready to take your business to the next level. We understand that marketing can be a daunting task, but we’re here to make it fun and exciting for you!Job Description: We are seeking a talented and motivated Marketing Specialist to...


  • Orlando, United States Omicron Media Full time

    Top 3 reasons our employees love working at Omicron: We build cutting-edge technology that is literally changing how the world consumes online content. We get to collaborate with really smart, interesting people every day. Omicron rewards its teams with fun monthly events. JOB SUMMARY:   We are looking for a full-time Digital Marketing Specialist...


  • Orlando, United States Remote Scouter, Inc. Full time

    Company Description At Revalize, we build the software and technology that powers sales of manufactured, complex products. Our customers rely on our software to select and sell everything from commercial ovens, to specialized pumps and valves, to grain elevators, and more. We are the global leader in sector-specific software solutions that help manufacturers...


  • Orlando, United States Kaizen Lab Inc. Full time

    Company Overview. Since 2017, SOMA Global has been a leading provider of critical-response software solutions for public safety. We are a team of multi-faceted industry experts, public safety veterans, and mission-driven developers who are focused on enabling SOMA’s agency partners to focus on what matters most, fulfilling their mission in the communities...


  • Orlando, United States Newport Associates Full time

    Job Description: Remote Digital Travel and Marketing Specialist Are you passionate about travel and ready to turn your love for adventure into a fulfilling career? Join us as a Remote Digital Travel and Marketing Specialist, where you'll embark on a virtual business opportunity that caters to travel lovers who are enthusiastic about helping others explore...


  • Orlando, United States Newport Associates Full time

    Job Description: Remote Digital Travel and Marketing Specialist Are you passionate about travel and ready to turn your love for adventure into a fulfilling career? Join us as a Remote Digital Travel and Marketing Specialist, where you'll embark on a virtual business opportunity that caters to travel lovers who are enthusiastic about helping others explore...


  • Orlando, Florida, United States Laser Photonics Corporation Full time

    Laser Photonics, based in Orlando, Florida, is a leading brand in industrial-grade laser solutions, specializing in marking, engraving, cleaning, and cutting machines.This is where disruption meets excellence, forging a path toward new career possibilities.The Product and Vertical Marketing Manager is responsible for developing and implementing strategic...


  • Orlando, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...


  • Orlando, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...


  • Orlando, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...


  • Orlando, United States Orlando Health Full time

    Position Summary: Orlando Health is seeking an experienced Marketing and Project Management Specialist to support the Marketing & Communications team by organizing and implementing marketing programs and projects that increase and improve the health systems awareness and reputation. Coordinates and oversees projects including development of collateral...


  • Orlando, United States Florida Veterinary Medical Association Full time

    Job DescriptionJob DescriptionThe Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership...


  • Orlando, United States Tews Company Full time

    Job DescriptionJob DescriptionMarketing Automation Specialist will lead integrated email automation tied to student engagement lifecycle and journey initiatives, taking primary responsibility for the ongoing build development, analysis, and day-to-day execution of this fast-growing channel. They will be responsible for identifying and testing strategies to...


  • Orlando, United States latitude Full time

    Manages end-to-end email production that supports our eCommerce business – includes coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.) Develops complex and customized HTML email code, including responsively designed email templates and new that adheres to industry best...


  • Orlando, Florida, United States Orlando Health Full time

    Position Summary: Orlando Health is seeking an experienced Marketing and Project Management Specialist to support the Marketing & Communications team by organizing and implementing marketing programs and projects that increase and improve the health system’s awareness and reputation. Coordinates and oversees projects including development of collateral...


  • Orlando, Florida, United States Florida Veterinary Medical Association Full time

    The Copywriter and Digital Marketing Specialist is responsible for crafting compelling copy for various marketing channels and implementing, tracking, and optimizing digital marketing and communications strategies that successfully enhance the exposure of the association's continuing education offerings and membership services. They will need to have a...


  • Orlando, United States Align Strategic LLC Full time

    Job Description Job Description Email Marketing Coordinator AlignStrategic.com , a leader in lower-mid-market business growth products and solutions in North America, is looking for lead generation specialists. You'll be part of a distributed team working on a suite of products that help our business owner clients and their teams grow and operate their...


  • Orlando, United States Align Strategic LLC Full time

    Job Description Job Description Email Marketing Coordinator AlignStrategic.com , a leader in lower-mid-market business growth products and solutions in North America, is looking for lead generation specialists. You'll be part of a distributed team working on a suite of products that help our business owner clients and their teams grow and operate their...