Product Marketing Specialist
3 weeks ago
At Revalize, we build the software and technology that powers sales of manufactured, complex products. Our customers rely on our software to select and sell everything from commercial ovens, to specialized pumps and valves, to grain elevators, and more. We are the global leader in sector-specific software solutions that help manufacturers optimize revenue operations through design applications, engineering simulations, product selection, CPQ, PIM, visualization, and data analytics.
Headquartered in Jacksonville, FL, we serve over 20,000 customers across the globe. Revalize is a portfolio company of TA Associates and Hg.
Job Description
Reporting to the Senior Product Marketing Manager, the Product Marketing Specialist will develop and execute content strategies that support our GTM motions and marketing campaigns. This role will work closely with stakeholders across teams to create engaging and informative content that resonates with our target audience for each product. Key responsibilities include:
Market Research
Conduct market analysis to identify key trends, opportunities, and challenges in our target industries
Collect competitive intelligence by analyzing competitors products, pricing, and marketing strategies
Connect with customers about their product experience and extract insights into challenges faced, solutions provided, and the impact of our product on their business
Content Creation
Partner with Sr. Product Marketing Manager to develop content strategy
Develop briefs and create content including case studies, blog posts, e-books, battlecards, and other marketing and sales enablement collateral to showcase our solutions
Collaborate with team to craft clear and compelling copy for our products
Optimize content for SEO, in conjunction with internal team and external agencies
Project Management
Serve as primary contact for content agencies
Project manage content creation, feedback, timelines, and deliverables with the marketing team, internal stakeholders, and external agencies
Collaborate cross-functionally with Sales, Sales Enablement, Product, and other stakeholders as needed to gather insights and feedback
Manage a content calendar to ensure a consistent flow of content aligned with GTM motions and digital marketing campaigns
Oversee marketing content within Seismic
Analytics and Reporting
Monitor content performance using Seismic and with other analytics tools
Create reports and overviews to share with key stakeholders
Provide insights and actionable steps to refine and optimize content strategy
Qualifications
Bachelors in Marketing, Communications, or a related field
Prior experience in B2B product marketing
Exceptional writing skills with attention to detail
Excellent project management skills
Strong teamwork and collaboration abilities
Ability to work in a fast-paced, dynamic environment
Experience with Seismic
Experience with SEO
Experience with industry-specific content (manufacturing, foodservice equipment, fluid handling, food and beverage processing, furniture, facilities planning)
Additional Information
All your information will be kept confidential according to EEO guidelines.
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