Marketing Director, Brand

3 weeks ago

Atlanta, United States American Cancer Society Full time

At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

Advances the American Cancer Society's mission, goals and objectives by leading marketing and brand and fundraising strategy building awareness and familiarity as well as driving donation conversion and revenue objectives.

For over 110 years, the American Cancer Society (ACS) has improved the lives of people with cancer and their families but its ability to transform the lives of millions of people is not well told, understood or communicated. Working closely with the VP, Marketing Brand, and the Marketing strategy team, this person will drive strategic brand planning and implementation in order to bring the ACS brand story to life and ultimately drive consumer giving.

This strategic marketing professional will be responsible for developing and driving integrated brand and fundraising strategic plans through collaboration with cross-functional teams to continue to grow the ACS brand and deliver against stated marketing revenue objectives. This role will work closely with marketing leadership and peers on the Marketing Strategy team and report to the Vice President Marketing, Brand.

***This is a remote position that can be home based anywhere within the United States.***

MAJOR RESPONSIBILITIES

  • Marketing Leadership - Serves as a central leader for the ACS brand, responsible for the strategic development and execution of brand and fundraising/giving campaigns and activities including integrated planning, messaging development, as well as content development across multiple paid and organic media platforms including broadcast, digital, video, print, radio, etc. Together with the creative and insights team, ensures execution of a consistent and compelling ACS voice, tone and visual identity.
  • Revenue Generation - Serves as a key leader in the strategic development and implementation of the Marketing Annual Giving Plan with accountability for $100MM in marketing giving and supporting revenue generation across the enterprise. Partners with other marketing verticals and subject matter experts, including strategic insights, direct marketing and marketing digital product teams, to identify priority donor audiences and develop key messages as well as execute external marketing campaigns and solutions to drive donor acquisition, growth and retention.
  • Understand key performance metrics and partners with the insights team, media team and media agency to make data informed decisions to drive revenue. This includes translating results into actionable insights, campaign optimizations and future test & learn opportunities as well as ensuring correlated revenue forecasts.
  • Audience Champion Leadership - Partners with the strategic insights team to ensure ACS looks holistically at the donor journey and consistently integrates regular audience journey mapping, insights gathering and opportunity mapping into strategic plans and work.
  • Ensures brand and giving marketing strategies for the ACS brand are fully integrated across all channels, delivered on time and on budget, measured and evaluated.
  • Content Management - Provides day-to-day planning and leadership to proactively develop audience and channel specific content that accelerates brand visibility and drives awareness, familiarity and revenue goals.
KNOWLEDGE/SKILLS

FORMAL KNOWLEDGE:
  • 7+ years leading marketing teams with a record of progressively responsible positions
  • Proven track record of success in developing and executing revenue generating and/or fundraising marketing campaigns and strategies.
  • Expertise and proven success in brand storytelling, audience segmentation, and messaging/content development across various marketing channels.
  • Understanding of the current media environment, including traditional, digital and emerging platforms plus current trends
  • Familiarity with the non-profit and consumer giving landscape, different types of organizations, and their needs. Prior experience working within the non-profit sector (optional but highly valuable)
  • Experience developing and managing marketing budgets.
  • Experience with creating inclusive marketing & communications required
  • Past success working within a matrixed environment preferred
SPECIALIZED TRAINING OR KNOWLEDGE:

COMPETENCIES/SKILLS:
  • Strategic mindset and ability to translate business needs/objectives into impactful strategies and actionable plans
  • Possesses knowledge of donor audience and an understanding of the consumer giving journey, including familiarity with audience file and data management across the journey.
  • Ability to leverage audience insights and turn them into strategies and creative drivers.
  • Strong marketing skillset with proven ability to lead and influence cross-functional teams to develop and deliver strong marketing campaigns
  • Exceptional verbal and written communication skills with the ability to clarify and translate strategy and activation plans to both senior leadership and peer colleagues
  • Multi-cultural marketing acumen and personal commitment to DEI; possesses knowledge of and curiosity about own DEI journey and advanced understanding of issues related to DEI
  • Ability to solve complex problems and negotiate effectively with partners; Able to find creative, innovative solutions within acceptable parameters; inspire team to create new thinking and ideas
  • Must operate as a trusted strategic counsel to pillar senior leadership
  • Ensures accountability by holding self and others accountable to meet commitments to deliver work on time and on budget.
  • Ability to distill complex, high quantity and sometimes contradictory information to effectively solve problems and manage complexity
  • Collaborative and team-oriented
  • Personal values consistent with ACS core values: Integrity, compassion, courage, determination, diversity
SPECIAL MENTAL OR PHYSICAL DEMANDS:
  • Work is normally performed in a typical interior/office work environment.
  • No or very limited physical effort required.
  • No or very limited exposure to physical risk.
  • Ability to travel on as-needed basis


SUPERVISION RECEIVED/GIVEN

DIRECT SUPERVISION RECEIVED:

VP, Marketing Brand

DIRECT SUPERVISION GIVEN:

N/A

INDIRECT SUPERVISION GIVEN:

This position will interact substantially with team members from all over ACS

The starting rate is $102,000 to $128,000 annual. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education

The American Cancer Society has adopted a vaccination policy that requires all staff, regardless of position or work location, to be fully vaccinated against COVID-19 (except where prohibited by state law).

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.

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