Regional Sales Manager

2 months ago


Largo, United States ONICON Full time

ONICON Measurement Solutions has delivered market-leading flow and energy measurement products since 1987. We focus on delivering exceptional customer service and quality engineered flow and energy measurement instruments for hydronic heating and cooling systems.

ONICON is part of the TASI Flow brand. TASI Flow is a collection of world-class flow meter companies worldwide, producing flow meters and flow measurement solutions for various industrial and scientific industries.

A Regional Sales Manager ("RSM") is responsible for meeting sales goals in defined geographic areas (territories). Each of these territories is assigned to an independent sales rep firm. The RSM works with independent sales rep firms to promote and support each region's ONICON and Air Monitor (AMC) brands to achieve defined sales and profitability goals while ensuring customer satisfaction. This includes traveling to promote ONICON and AMC products with the independent sales rep firms and presenting product lines and flow measurement fundamentals to engineering firms, control contractors, and end-users. RSM will provide the representatives with training, technical support, and constructive feedback. Since Reps are sales agents for ONICON/AMC and other firms, the RSM must be diplomatic and supportive to ensure that ONICON/AMC receives as much of the Reps' time as possible. The RSM may also manage direct salespeople or provide direct sales support for one or more "open" territories, which a rep firm does not cover. In addition, the RSM may become involved in high-profile field service issues in a direct or supporting role.

Key Responsibilities

Responsibilities include, but are not limited to:

  • Manages independent reps within the defined region and may directly manage some salespeople.
  • Perform product demonstrations and educational presentations to customers both virtually and in person
  • During office time, provides direction and supervision for inside sales and customer service staff concerning specific customer issues.
  • Works cooperatively and constructively with our independent sales reps (Reps) to meet annual sales goals and ensure customer satisfaction.
  • RSMs are measurement experts. They maintain technical proficiency with all ONICON/AMC products, the HVAC applications where they are used, and new products/applications as they are added/identified.
  • The RSM will develop and maintain relationships at all production locations to manage orders and logistics to meet customers' and reps' needs.
  • Works with Reps to develop relationships with consulting engineering firms, resulting in specifications for ONICON/AMC products (where we are the basis of design).
  • Works with Reps to develop relationships with current and prospective customers (especially controls contractors), resulting in ONICON/AMC becoming their preferred flow and energy measurement product brand.
  • Maintains standard ONICON/AMC price and discount levels within the assigned territories and suggests special offers were necessary to secure highly competitive or strategic business.
  • Supports regional trade shows within their territories and factory training events as required.
  • Provides direct support for high-profile projects and technical service issues as required.
  • Maintains up-to-date reporting of sales activities and tracks/reports on large long-term projects.
  • Provides feedback to management regarding industry trends and customers' requirements.
  • Conducts training sessions, both internal and external.
  • Provides market intelligence in the form of trip reports.
  • Stays current on competitors' offerings and contributes to a competitive analysis by-product.
  • Provide meaningful input on company sales strategy, product development, and marketing.
  • Perform any other duties or responsibilities as the Supervisor or Manager requested.
Position Requirements
  • Travel requirements vary by region and time of year; 25-50% overnight travel is expected (minimum 7-8 days per month in the field, selling). Territories should be visited 1-3 times annually to conduct luncheon presentations, sales calls, training, and service with our Reps.
  • Ability to perform remotely through virtual platforms like Microsoft Teams and Zoom
  • Ability to work independently
Computer Skills:
  • Microsoft Office - Excel, Word, Outlook, Teams


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