Marketing Specialist
3 weeks ago
We are proud to be recognized as a Top Employer for 2024 in the United States
Title: Product Line Marketing Specialist
Turbo Services (TS) Product Line
Location:
La Porte (Houston), TX
Reports to:
Manager of Business Development
Company Overview:
Sulzer Services is an independent provider of services and equipment repairs for the Turbomachinery industry. Sulzer Services specializes in the repair and overhaul of gas turbines, steam turbines, compressors, pumps and electromechanical equipment for the Oil & Gas, Petrochemical and Power Generation industries.
Position Summary
The Product Line Marketing Specialist provides direct support to the Business Development Manager and the Marketing Team and is responsible for translating the Business/Product Line strategy and needs into a coherent marketing strategy. The PLMS will be responsible for understanding the strategy of the business and will work with key stakeholders on creating a marketing plan that will support the strategy; this includes understanding the business messages and goals, building campaigns, and fully owning the strategy from conceptualization to execution.
This role entails a close collaboration between Business Development, Marketing and key Stakeholders within the organization.
The primary functions of the position are listed below. The PLMS:
Works closely with the Product Line Business Owners in order to understand the current strategy and possible marketing needs.
Understands the key elements of the business; from services and competitors to overall key market elements that are intrinsic to the business success and growth targets.
Is responsible for translating business needs into a yearly (or longer) marketing plan to help support the Product Line strategies; Understand the strategy (growth, new market penetration) and identify key messages, target clients., etc. needed to develop a coherent marketing plan.
Works closely with the Marketing Team in developing a marketing plan that will fulfill the strategic needs of the Product Line. This will include campaigns, targeted advertising, among others, geared towards the identified needs and using in-house and external tools.
Is responsible for getting Stakeholder buy-in and subsequently executing the marketing plan.
Owns the execution, monitoring and overall success of the marketing plan implementation.
Works closely with the rest of the BD team, Stakeholders, and marketing team in executing all campaigns within the plan.
Serves as link between PL Stakeholders and the rest of the marketing team throughout execution.
Closely monitors the program and provide feedback to Stakeholders and Marketing team.
Leads and supports media creation and campaigns within the marketing plan that can include:
public relations, social media campaigns, shows, and events (virtual and live - trainings, webinars, shop tours, golf tournaments, etc.)cin coordination with outside partners, marketing director RES AME and HQ
marketing material (brochures, flyers, web, presentations, videos, ads, articles, white papers, press releases, social posts, webinars, landing pages, campaigns, show booths, graphics, etc.)
Administrates PL contact lists and evaluates LeadGen and campaign metrics.
Supports AME and Global Marketing Team as needed
Supports the PL in diverse marketing requests as needed.
Requirements
The ideal candidate shall possess the following:
- Bachelors in marketing or similar Business degree masters degree preferred
- Minimum 3 years marketing, communications, and social media experience B2B experience preferred
- Minimum 3 years digital marketing experience. Digital marketing certification preferred
- Corporate branding experience preferred. Experience in the rotating equipment market preferred.
- Must have strong professional and technical writing ability
- Proficient with latest versions of Microsoft Word, Excel, Power Point and SharePoint
- InDesign and graphic design proficiency
- Video and photography experience
- Social media experience including LinkedIn, YouTube, Instagram and/or Facebook
- Web experience including administration, optimization, paid search, and Google analytics
- Content and image asset management experience
- MarTech experience or equivalent in Sprout Social, Falcon, Pardot. Sitecore, Cvent, Monday.com
- Strong verbal and written communication skills with the ability to interface with personnel from diverse backgrounds at all levels of the organization.
- Project management experience: Experience in managing multiple projects at once; project management, plan executions and implementation.
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