Consultant, Digital Analytics

2 weeks ago

Roseville, California, United States BlastX Consulting Full time

Ready to Make your Mark?Make Your Mark every day - on each other, our clients, our company, our industry, and the community.POSITION: Consultant, Digital Analytics & InsightsEMPLOYER: Blast Analytics and Marketing, Inc. JOBSITE: 950 Reserve Drive, Suite 150, Roseville, CA 95678HOURS: Full-time, 40 hours per weekSALARY: $131,331 - $135,300 per year Job DutiesANALYSIS & DATA INSIGHTS:Analyze, interpret and deliver accurate analytics insights to clients, and provide strategic recommendations to support client leaders to evolve their company's digital experience. (5%) Define KPIs (Key Performance Indicators) and perform audits to measure the effectiveness of digital marketing and communications strategies and develop an analytics solution design. (10%) Provide prompt and accurate responses to ad-hoc client requests regarding website analytics. (5%) Use analytics reporting tools, including LookerStudio and Adobe Customer Journey Analytics, Google Analytics, Quantum Metrics, Debugger tools such as Omnibug, to prepare reports and findings, illustrating data graphically and translating conclusions in written or verbal communications for relevant stakeholder initiatives. (10%) Aggregate data from Customer Data Platforms (CDPs), websites and online marketing campaigns, present findings and prepare preliminary performance evaluations and recommendations for media optimization. (2.5%) ANALYTICS STRATEGY & CLIENT ENGAGEMENT:Develop and execute main strategies for clients while working independently as the primary point of contact. Set meeting agendas; craft and evaluate effective marketing and digital analytics strategies to optimize client campaigns and enhance customer experience. Guide clients in understanding and applying strategies to their business goals, both through web and in-person meetings. (10%) Serve as primary liaison and point of contact for clients, fostering trusted relationships and independently managing the development and execution of digital strategies. Understand client needs, business objectives and provide consultative advisement. Translate complex data into actionable insights, supporting clients in making informed decisions to improve their marketing efforts. (12.5%) Perform business discovery to strategically guide clients towards increased analytics maturity. (5%) Set up digital analytics tools including Adobe Analytics, Google Analytics or other industry-standard analytics tools and utilize to collect data, analyze, interpret, draw conclusions, summarize information, and provide insight into user behavior. Configure client-specific settings for appropriate tools to align with tracking plan. (5%) CLIENT TRAINING & DATA GOVERNANCE:Provide targeted training to clients on capturing data and turning insights into actionable strategies with recommendations to achieve their goals. (5%) Create and maintain client documentation that reflects their usage of data and tools within the organization and deliver performance tracking reports. (5%) Engage key stakeholders with compelling communication, ensuring clarity and effectiveness in conveying strategies and insights. Coordinates and collaborates across different practices and workstreams both internally and externally. (10%) MENTORING & CONTINUING IMPROVEMENT:Share knowledge, mentor and train junior strategists, coordinating across different practices and processes. Execute reporting and analytic tasks in support of other team members. (7.50%)Proactively seek growth opportunities and contribute to internal team dynamics while dedicating time for professional development, including pursuing relevant certifications in analytics and digital marketing. (7.50%) [*** Hybrid option available; may work from home within California.***] Job RequirementsBachelor's degree in Business Administration, Communication, Marketing, Digital Media, Analytics, or relevant field, plus 3 years in job offered, or as Analytics Strategist, Consultant or related digital analytics/marketing analyst job within a consulting agency environment. Must have 2 years' experience with: Digital marketing and digital analytics methodologies, such as audience segmentation analysis, experimentation and testing, competitive analysis, surveys or market research; Using and implementing one or more digital analytics tools, including LookerStudio, Adobe Customer Journey Analytics, Google Analytics or other industry-standard analytics tools; Variety of Customer Data Platforms; Developing and delivering training both internally and to clients; Project management, including managing multiple clients and projects concurrently. Who We AreBlastX Consulting provides strategic, digital experience advice and implementation services to help brands drive deeper customer relationships using data-driven insights to optimize the digital experience. Over the past 25 years we have assembled a seasoned team of consultants with deep expertise and experience across a wide array of strategic, technical, and operational disciplines who share a passion for helping brands be customer-centric, creating strategies to enable the ultimate experience across touchpoints.BlastX Consulting embraces and holds to a set of Core Values and encourages each member of the team to continually find ways to "Make Your Mark" for clients, teammates, the community, the industry, and the company. We are an Inc. magazine top 5000 fastest-growing private company and is also a Great Place to Work-Certified company.Why Work at BlastX ConsultingWe believe in meaningful work. Regardless of role, you'll have the opportunity to Make Your Mark every day, solving challenges and seeing the positive impact of your contributions, as we support leaders to EVOLVE their organizations. Join us to Make Your Mark - on each other, our clients, our company, our industry, and the community. Ask any employee why they come to work here, and they'll say, "to make my mark" We BELIEVE BlastX Consulting is a Great Place to Work We are proud to be certified as a Great Place to Work since 2019.This is a full-time remote opportunity. We currently have teammates located all across the country in 24 different states and 1 country internationally. Don't get us wrong, we love to explore. However, due to the nature of our consulting agency, you must remain in the same state/time zone and digital nomads will not be considered. Compensation & BenefitsWe offer a competitive salary based on experience and a supportive, challenging, and fun work environment to ensure teamwork, productivity, and teammate happiness. We offer a flexible PTO policy, 60% employer paid medical insurance coverage options, 100% employer paid dental and vision insurance, 401k 4% company matching, profit sharing, education assistance, paid parental leave, performance-based salary increases, and year-end incentive bonuses.We are not interested in placement agencies or companies at this time. BlastX Consulting is an "at-will" employer. Compensation, benefits, and job descriptions are subject to change based on individual performance and business conditions. BlastX Consulting is an Equal Opportunity Employer (EEO).

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