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Digital Marketing Strategist

3 weeks ago

Roseville, California, United States Closed Loop Marketing Inc. Full time
Closed Loop Marketing Inc. is seeking a seasoned digital marketing strategist to join our team.

Closed Loop Marketing Inc., a game-changing digital advertising agency, is looking for a skilled professional to drive full-funnel media strategies and deliver exceptional results through integrated paid media campaigns.

As a key member of our growing and innovative team, you will work across multiple clients, partnering with and reporting into our VP of Advertising. Your expertise in programmatic media buying, data-driven decision making, and collaboration will enable you to bring value to a number of brands in a multitude of ways.

We believe that happy employees create happy clients - it's part of the reason we were named by Ad Age as one of the Best Places to Work for the last seven years. Our unlimited time-off policy, medical, dental, and vision coverage, 401(k) matching, and Flexible Spending Account (FSA) demonstrate our commitment to our employees' well-being.

We are looking for a highly analytical and creative individual who can interpret multiple data sources, derive insights, and articulate ideas persuasively. You will lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance.

Key Responsibilities:
  • Lead the development and execution of full-funnel digital media plans.
  • Be hands-on in multiple DSPs, including DV360, StackAdapt, and Trade Desk.
  • Bring a strong POV on how brand awareness fuels performance.
  • Identify new channels and partnerships that drive performance and align with client objectives.
  • Aggressively monitor and optimize performance.
Requirements:
  • Expert-level proficiency in programmatic media buying.
  • Broad fluency in digital channels, including native, influencer, CTV/OTT, content syndication, and publisher-direct.
  • A strong understanding of full-funnel planning balancing brand-building with performance marketing.
  • High-level analytical skills, with the ability to interpret multiple data sources.
  • Experience setting up and managing MMM, MTA, or other attribution solutions.