Search Engine Marketing Manager
2 weeks ago
- Understand and support clients' business goals.
- Research, design, and implement successful SEM campaigns.
- Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.
- Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.
Knowledge and Skills
- Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
- Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.
- Knowledge of HTML/CSS and JavaScript is a plus.
- Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.
- Excellent organizational and project management skills.
- Demonstrated aptitude for understanding consumer behavior.
- Ability to prioritize projects, pay attention to detail, and multi-task.
- Strong written and verbal communication skills.
- Function effectively under pressure and maintain a sense of humor.
- Strong interpersonal and collaboration skills.
- Willingness to help wherever needed.
- 4 year degree in Marketing, Business or related field is desirable. Will consider a combination of experience and education related to the position.
- 2+ years of experience with two or more of the following:
- SEO
- Website Usability
- Marketing Analytics
- Display Media Optimization
- Social Media Management
- 3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.
- AdWords Certified a must
- Bing certifications a plus.
- Demonstrated experience with large campaigns is highly preferred.
- Competitive base salary commensurate with experience
- Performance-based options
- Fun start-up culture
- Access to senior management
- Ability to grow within the organization
- Training and support from all levels of the company
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