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Associate Director Marketing
4 months ago
About Our Organization**:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Team:
As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our four enterprise businesses: Dow Jones Newswires, Factiva, Risk & Compliance and OPIS. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.
**About the Role**:
In this role, you’ll be responsible for marketing to the Consulting, Research and Professional Services Industries and driving in partnership with sales and product, revenue growth in the segment and key accounts within. To achieve this you will develop and execute an annual plan to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a strategic Marketing leader, with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth.
This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the Senior Director Marketing for Corporates
**You Will**:
- Develop and maintain a deep understanding of the Consulting, Research and Professional Services Industries and accounts, market trends, customer needs and competition. Continuously assess them to identify new business opportunities and optimize strategy.
- Based on those insights and business priorities, craft an annual strategy and plan to build awareness and a reputation for Dow Jones’ capabilities and expertise; and deepen relationships with key decision makers in select accounts. Working together with sales this strategy will drive revenue growth in those industries and accounts.
- Collaborate with the Product and Sales teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones’ capabilities and expertise.
- Work with sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships. Translates this into compelling stories promoted through industry programs and experiences.
- Collaborate with the Corporate Partnerships team to develop co-marketing strategies with select partners that further enhance our reach and growth in Consulting, Research and Professional Services Industries and accounts.
- Collaborate with Geography Marketing Leaders to co-create the global plan and strategy for Consulting, Research and Professional Services Industries, gain local insights and monitor plan effectiveness.
- Collaborate with the Digital Marketing team and the Event Marketing team to orchestrate the strategy that drives awareness and engagement across the Consulting, Research and Professional Services industry and select accounts.
- Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion.
- Partner with the Sales Enablement team to engage sellers around Consulting, Research and Professional Services Industries and account initiatives, develop their skills and equip them to have effective customer meetings.
**You Have**:
- A minimum of 10 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing and/or Account Based Marketing targeting Fortune 1000 customers in Consulting, Research and Professional Services Industries
- Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.
- Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in select accounts is a plus.
- Proven experience working with multiple business stakeholders and driving consensus around client centric strategies.
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