Associate Director, Marketing

3 weeks ago

San Diego, United States GeneDx Full time

**Associate Director, Marketing**

GeneDx is a patient-centric health information company that delivers personalized and actionable health insights that inform diagnosis, guide treatment and improve drug discovery. The company is transforming healthcare through its industry-leading exome and genome testing and interpretation, fueled by one of the world's largest rare disease data sets. GeneDx is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care.

The role of the Associate Director, Marketing is to help define and execute key elements of the marketing strategy aimed at driving behavior change with various personas in the healthcare space. Close collaboration with cross functional partners and peers is essential.

**Responsibilities include**:

- Operate as a senior leader on the marketing team by helping develop, execute, and monitor a marketing plan in support of our overall business goals to drive adoption and expansion of exome and genome offerings and services.
- Define and execute a content marketing strategy to further reach of key messages to various personas in the healthcare space
- Ensure clear and powerful messages about exome and genome sequencing are tailored to different audience segments and delivered effectively. Further define and refine audience segments based on internal and external data.
- Develop and execute awareness, retention and reactivation strategies through digital and other tactics to improve selling efforts and drive lifetime customer value. Coordinate marketing programs for B2B demand creation and lead generation handing off leads to sales teams.
- Act with confidence and influence to bring together cross-functional stakeholders including sales, market access, medical, product, etc. to execute in support of shared objectives.
- Orchestrate necessary approvals from business, legal, and clinical teams for all go-to-market materials.
- Coordinate tactical deliverables for marketing campaigns through collaboration with creative services team and agencies.
- Note: the duties and responsibilities described are not a comprehensive list and additional responsibilities may be assigned. It is also possible that the scope of the job may change based on business needs.

**Qualifications and Skills**
- 8-10 years marketing experience, including 4 years of clinical marketing experience
- Prior experience in a marketing role in a high-performance organization with demonstrated success working with cross functional partners to reach business goals.
- Ability to distill complex clinical information and translate to relevant audiences
- Ability to thrive in a fast-paced environment and ambiguous environment while adapting to a rapidly growing organization.
- Passionate about challenges, problem solving and learning new things
- Demonstrates a sense of urgency, optimism and a "can do" attitude
- Outstanding written and verbal skills

~

**Science - Minded, Patient - Focused.**

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

**Experts in what matters most.**

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry's genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

**SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.**

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:
**TECHNICAL EXPERTISE**
- _High-quality testing_: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
- _Advanced detection_: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

**CLINICAL EXPERTISE**
- _Thorough analysis_: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
- _Customized care_: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
- _Impactful discovery_: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more di

  • Marketing Consultant

    7 days ago

    San Diego, United States Asset Marketing Systems Full time

    2 days ago Be among the first 25 applicants Marketing Consultant Job Description Marketing Consultant Reports To: The Marketing Consultant will report to Director of Marketing & Creative Services. Job Overview: The MCs responsibilities include those of providing marketing solutions that support our clients’ marketing needs, while supporting AMS corporate...

  • Associate Marketing

    1 day ago

    San Diego, United States Divergent Marketing Solutions Full time

    Divergent, Inc. is looking to fill a full time position in our Associate Marketing & Sales Manager role and our management training. We are looking for individuals that are career focused with an upbeat personality and outstanding people skills to manage the campaigns in our office. The positions are all entry-level and are ideal for someone with experience...

  • Marketing Consultant

    2 weeks ago

    San Diego, United States Asset Marketing Systems Full time

    Job DescriptionJob DescriptionMarketing Consultant Reports To: The Marketing Consultant will report to Director of Marketing & Creative Services. Job Overview: The MCs responsibilities include those of providing marketing solutions that support our clients’ marketing needs, while supporting AMS corporate initiatives. Responsibilities and Duties: Assets...

  • Digital Marketing Director

    17 hours ago

    San Antonio, United States KISS Marketing Full time

    KISS Marketing is growing tremendously this year! Join our dynamic digital marketing agency, a rocket ship of innovation, headquartered in the Pearl Brewery district of San Antonio, Texas. KISS Marketing specializes in helping gym owners grow their businesses and membership base. We provide tailored digital marketing solutions to drive revenue, increase...

  • Director of Marketing Analytics

    15 hours ago

    San Diego, United States Storm3 Full time

    Director of Marketing Analytics San Diego, California (Hybrid) Up to $200K base + Bonus Storm3 is currently representing a fast-growing DTC FemTech located in San Diego! They create solutions to treat women's health issues, using innovative products to help maximize effectiveness and relief. Launched in 2017, they have been able to help over 200,000 people...

  • Marketing Director

    9 hours ago

    San Diego, United States Mitchell 1 Full time

    Come work for a company that is a leader in the automotive repair industry and has the stability that only a 100+-year-old company can offer. We are Mitchell 1, a division of Snap-on Inc. For over 100 years, Mitchell 1 has been a leader in providing information solutions that simplify everyday tasks for automotive professionals — helping make their jobs...

  • Director of Enrollment and Marketing

    1 month ago

    San Diego, United States City Tree Christian School Full time

    City Tree Christian School Mission City Tree Christian School (CTCS) serves the children of San Diego as an outreach ministry of First Presbyterian Church (FPC) of San Diego dedicated to academic excellence integrated with the Biblical teachings of Jesus Christ. City Tree Christian School is a wonderful community of teachers, staff, and families working...

  • Director of Marketing Analytics

    1 day ago

    San Diego, United States Storm3 Full time

    ? Director of Marketing Analytics ???? San Diego, California (Hybrid) ???? Up to $200K base + Bonus Storm3 is currently representing a fast-growing DTC FemTech located in San Diego! They create solutions to treat women's health issues, using innovative products to help maximize effectiveness and relief. Launched in 2017, they have been able to help over...

  • Director of Marketing Analytics

    18 hours ago

    San Diego, United States Storm3 Full time

    ⚡ Director of Marketing Analytics📍 San Diego, California (Hybrid)💰 Up to $200K base + BonusStorm3 is currently representing a fast-growing DTC FemTech located in San Diego! They create solutions to treat women's health issues, using innovative products to help maximize effectiveness and relief. Launched in 2017, they have been able to help over...

  • Director of Enrollment and Marketing

    1 month ago

    San Diego, United States City Tree Christian School Full time

    Job DescriptionJob DescriptionCity Tree Christian School MissionCity Tree Christian School (CTCS) serves the children of San Diego as an outreach ministry of First Presbyterian Church (FPC) of San Diego dedicated to academic excellence integrated with the Biblical teachings of Jesus Christ. City Tree Christian School is a wonderful community of teachers,...

  • Marketing Director

    4 weeks ago

    San Diego, United States Mitchell1 Full time

    Come work for a company that is a leader in the automotive repair industry and has the stability that only a 100+-year-old company can offer.We are Mitchell 1, a division of Snap-on Inc. For over 100 years, Mitchell 1 has been a leader in providing information solutions that simplify everyday tasks for automotive professionals — helping make their jobs...

  • Marketing Director

    4 weeks ago

    San Diego, United States Mitchell1 Full time

    Come work for a company that is a leader in the automotive repair industry and has the stability that only a 100+-year-old company can offer.We are Mitchell 1, a division of Snap-on Inc. For over 100 years, Mitchell 1 has been a leader in providing information solutions that simplify everyday tasks for automotive professionals — helping make their jobs...

  • Marketing Communications Associate

    2 weeks ago

    San Leandro, United States Invictus Marketing Solutions Full time

    Invictus Marketing Solutionsis a leading marketing organization headquartered in Pleasanton , and we are actively seeking a dedicated individual who is passionate about community service to join our nonprofit marketing team. The Marketing Communications Associate role is an entry-level position that collaborates closely with our direct fundraising team to...

  • Marketing Director

    12 hours ago

    San Diego, United States Whalen Furniture Full time

    Marketing Director will lead and oversee all of the company’s marketing efforts from creative to operations. This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff. Responsible for designing, creating, and delivering marketing assets to support the growth and...

  • Marketing Director

    2 days ago

    San Diego, United States Whalen Furniture Full time

    Marketing Director will lead and oversee all of the companys marketing efforts from creative to operations.This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff.Responsible for designing, creating, and delivering marketing assets to support the growth and expansion of...

  • Marketing Director

    3 days ago

    San Diego, United States Whalen Furniture Full time

    Marketing Director will lead and oversee all of the company’s marketing efforts from creative to operations. This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff. Responsible for designing, creating, and delivering marketing assets to support the growth and...

  • Marketing Director

    4 days ago

    San Diego, United States Whalen Furniture Full time

    Marketing Director will lead and oversee all of the company’s marketing efforts from creative to operations. This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff. Responsible for designing, creating, and delivering marketing assets to support the growth and...

  • Director of Marketing

    3 weeks ago

    San Diego, United States Pivot + Edge Full time

    Part of the broader Macnica Group, Macnica Americas, is an established Technology Solutions Partner dedicated to future-proofing the world's leading businesses with products, services, and solutions designed around innovation, suppliers and partners. Originating in Japan in the early 1970s as a semiconductor supplier, the company has expanded its reach and...

  • Director, Marketing-VI

    2 days ago

    San Diego, United States Simon Property Group Full time

    Job Location:Fashion Valley. The successful candidates responsibilities will include, but not be limited to: Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives Marketing, Director, Guest Service, Service Manager, Media, Sales, Business Services

  • Marketing Associate

    1 week ago

    San Diego, United States Divergent Enterprises Full time

    Are you interested in marketing and possess a natural talent for campaign coordination and logistics? Divergent elevates high-profile brands' current strategies through unique marketing and sales campaigns that are relevant and cutting edge. We are currently seeking a select few to fill our Marketing Associate role. This position is a crucial member of our...