Marketing Director

3 weeks ago

San Diego, United States Whalen Furniture Full time

Marketing Director will lead and oversee all of the company’s marketing efforts from creative to operations. This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff. Responsible for designing, creating, and delivering marketing assets to support the growth and expansion of Whalen Furniture’s products. The ideal candidate would have the ability to translate data and research that drives branding and product development. The ideal candidate should be able to develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing.


Responsibilities

  • Developing annual marketing strategies and plans
  • Creating or executing promotional campaigns
  • Overseeing marketing team members responsible for various segments or projects (e.g., content, SEO, advertising, email, branding, social media)
  • Project management
  • Ensuring compliance with laws and regulations governing marketing efforts (e.g., SPAM, private customer information)
  • Excellent communication and interpersonal skills. They need to develop effective marketing campaigns and create content that is both engaging and informative.
  • Strategic thinking and leadership to develop new ways to reach consumers and grow the business.
  • Knowledge about current market trends
  • Creates direction on how to leverage social media, SEO, and other tactics to promote a company’s products or services
  • Work well under pressure, flexibility, and meet deadlines
  • Perform research and analyses with a variety of tools to gain insights and shape marketing strategy
  • Manage external vendors to produce market research and trend reports as needed
  • Collaborate with team members to optimize workflow
  • Direct product photography direction and manage all visual/marketing assets for our dedicated brands and external licensed brands
  • Create reports on critical metrics for content creation, market value, and other KPIs
  • Manage maintenance of brand website and branded social media efforts


Required skills and qualifications

  • Experience with product launches or integrated marketing campaigns
  • 10-15 years experience in Marketing
  • Excellent communication and presentation skills
  • Working knowledge of market research, surveys, and data analytics
  • Proficiency with content management systems
  • Experience in planning and leading initiatives
  • Ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others
  • Strong verbal and written communication skills


Preferred skills and qualifications

  • Bachelor’s degree (or equivalent) in marketing, business, communications, advertising, or related field
  • Proficiency with Adobe Creative Suite
  • Previous experience with CRM systems, Microsoft Office, and SharePoint desired
  • Experienced with A+ content creation; specific Syndigo CXH experience a plus
  • Experience with warehouse club retailers a plus


Job Description:

Marketing Director

In office (San Diego (ideal) or Seattle), remote possible for right fit.

Must be located in continental United States to be considered.

Salary Range: $100k - $115k

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