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Marketing Director
4 months ago
Marketing Director
will lead and oversee all of the company’s marketing efforts from creative to operations. This role may include developing year-long strategic plans, creating and executing campaigns, managing budgets, and leading projects and staff. Responsible for designing, creating, and delivering marketing assets to support the growth and expansion of Whalen Furniture’s products. The ideal candidate would have the ability to translate data and research that drives branding and product development. The ideal candidate should be able to develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing.
Responsibilities
Developing annual marketing strategies and plans
Creating or executing promotional campaigns
Overseeing marketing team members responsible for various segments or projects (e.g., content, SEO, advertising, email, branding, social media)
Project management
Ensuring compliance with laws and regulations governing marketing efforts (e.g., SPAM, private customer information)
Excellent communication and interpersonal skills. They need to develop effective marketing campaigns and create content that is both engaging and informative.
Strategic thinking and leadership to develop new ways to reach consumers and grow the business.
Knowledge about current market trends
Creates direction on how to leverage social media, SEO, and other tactics to promote a company’s products or services
Work well under pressure, flexibility, and meet deadlines
Perform research and analyses with a variety of tools to gain insights and shape marketing strategy
Manage external vendors to produce market research and trend reports as needed
Collaborate with team members to optimize workflow
Direct product photography direction and manage all visual/marketing assets for our dedicated brands and external licensed brands
Create reports on critical metrics for content creation, market value, and other KPIs
Manage maintenance of brand website and branded social media efforts
Required skills and qualifications
Experience with product launches or integrated marketing campaigns
10-15 years experience in Marketing
Excellent communication and presentation skills
Working knowledge of market research, surveys, and data analytics
Proficiency with content management systems
Experience in planning and leading initiatives
Ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others
Strong verbal and written communication skills
Preferred skills and qualifications
Bachelor’s degree (or equivalent) in marketing, business, communications, advertising, or related field
Proficiency with Adobe Creative Suite
Previous experience with CRM systems, Microsoft Office, and SharePoint desired
Experienced with A+ content creation; specific Syndigo CXH experience a plus
Experience with warehouse club retailers a plus
Job Description:
Marketing Director
In office (San Diego (ideal) or Seattle), remote possible for right fit.
Must be located in continental United States to be considered.
Salary Range: $100k - $115k
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