Associate Director, Voluntary Benefits

2 weeks ago

Wellesley Hills, United States Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

**Location**: We support US flexible working arrangements in the contiguous 48 states.

At Sun Life, we look for optimistic people who want to make life brighter for our Clients. We understand the value of diverse cultures, perspectives, and identities, and want you to bring your full and authentic self to work. Every day, you’ll be empowered and challenged by working with dynamic colleagues to find new and innovative ways to make Sun Life the best benefits company in America.

**The opportunity**:
Our product marketing team has an opening for a creative, curious, and motivated Associate Director of Voluntary Benefits/Supplemental Health who will promote the value of our accident, critical illness, cancer, and hospital indemnity products.

**How you will contribute**:

- Strategize and deliver integrated marketing programs and campaigns that position Sun Life Voluntary as the go-to offering for prospective and existing brokers and Clients.
- Execute from ideation and socialization stages through delivery. This includes writing content and partnering with our design, social, and compliance peers.
- Collaborate with distribution, product, marketing, and claims leaders to ensure engaging, targeted, accurate content and positioning across messaging vehicles.
- Position product benefits and the Client/claimant experience effectively, understanding that both present intriguing messages to the market.
- Influence optimal stakeholder experience through education and outreach. This includes employee benefits education to support successful enrollments.
- Maintain and develop key marketing tools/assets to ensure a current inventory for distribution.
- Develop and track objective and key results (OKRs).
- Report directly to Group Benefits Product Marketing Director to maintain a line of sight to Group Benefits marketing initiatives and Sun Life value story, while regularly partnering with AVP, Voluntary Benefits; AVP, Voluntary Solutions (Distribution); Director of Supplemental Health Claims Strategy, among others to deeply understand Voluntary Benefits overarching strategy and inform Voluntary Benefits marketing messaging.

**What you will bring with you**:

- Ability to work with a diverse group of people.
- 5-7 years of experience in benefits marketing, preferably with voluntary/supplemental or health products.
- Bachelors’ degree preferred or an additional 5 years’ experience.
- Experience working in a fast-paced environment with several ongoing deliverables.
- Familiarity with program tools like Wrike is a plus.
- Excellent content development, digital marketing, and analytics skills.
- Excellent written communication and presentation skills.
- Able to think strategically, prioritize effectively, pay attention to detail, confidently share ideas, problem solve, ask questions.
- Able to partner effectively with stakeholders and lead by influence to adopt messaging, tools, and timelines.
- A willingness to learn and discuss product and industry trends.
- Able to lead and manage multiple projects and timelines, have strong organization and project management skills.
- Able to adapt to changing circumstances and shifting priorities in our fast-paced environment.
- Solid proficiency using MS Office (Word, Excel and PowerPoint) and Adobe PDF.
- CRM experience is a plus.

**Life is brighter when you work at Sun Life**
- Excellent benefits and wellness programs to support the three pillars of your well-being - mental, physical, and financial - including generous vacation and sick time, market-leading paid family, parental and adoption leave, a partially-paid sabbatical program, medical plans, company paid life and AD&D insurance as well as disability programs and more.
- Retirement and Stock Purchase programs to help build and enhance your future financial security including a 401(k) plan with an employer-paid match as well as an employer-funded retirement account.
- A flexible work environment with a friendly, caring, collaborative and inclusive culture.
- Great Place to Work® Certified in Canada and the U.S.
- Named as a “Top 10” employer by the Boston Globe's “Top Places to Work” two years running.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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