Digital Marketing Strategist

3 weeks ago


Peoria, United States Caterpillar Full time

**Career Area**:
Marketing

**Your Work Shapes the World at Caterpillar Inc.**

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

**Role Definition**

The Marketing Technology Activation team is hiring for a Marketing Technology Strategist responsible for collaborating with industry marketing teams and technical partners to improve customer experience and technology adoption across the enterprise. This person will work directly with business units to help optimize their overall digital marketing capabilities, while also educating and piloting new marketing technology as it becomes available.

**Responsibilities**:

- Consulting and educating marketing teams on the usage of marketing technologies to achieve business objectives.
- Understanding business unit partner marketing strategy and incorporating it into enterprise level digital solutions.
- Developing strategies related to marketing technologies and digital marketing process excellence to improve marketing performance. Leads efforts in developing marketing technology roadmaps for business units based on business requirements and marketing performance measures.
- Advocating for business units needs in marketing technology and/or data planning meetings, reveals, and retrospectives. In addition, responsible for helping to prioritize and communicate the marketing technology backlogs.

**SKILLS**:

- **Relationship Management**:Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- **Digital Marketing**:Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
- 6+ years of professional experience in marketing
- 3+ years experience as a digital marketer or digital technology expert
- Thorough knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs
- Capable of providing actionable insights from marketing performance data

**What you Will Get**:
**About Caterpillar**

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

**Additional Details**:
This position has the option to be based out of either our Chicago, IL; Peoria, IL; or Irving, TX (Dallas) offices with a flexible hybrid work environment.

LI-Hybrid

BI (used to post on Built In Chicago)

**Posting Dates**:
April 29, 2024 - May 5, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Join our Talent Community.



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