Business Data Analyst, Aftermarket Insights

2 weeks ago


Peoria, Illinois, United States Caterpillar Full time

Career Area:
Business Technologies, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
The Aftermarket Sales & Opportunity Management team of Cat Digital is hiring We need a Business Data Analyst to support the latest digital product in Caterpillar's Aftermarket Leads and Insights department utilizing technology to bring actionable data quality insights to our dealers. Will you embrace the challenge?
Coordinate enterprise aftermarket growth through representing and/or deploying a specific platform or group of capabilities of Caterpillar's world class digital product solutions with our enterprise, industry and/or Dealer partners. Support appropriate partners in deploying digital capabilities, focusing on delivering customer and business value as defined in a variety of ways, typically in the form of online leads, attributable sales, parts sales and support activities - the full customer lifecycle. Proactively seek to understand the marketing and business objectives of appropriate partners and help coordinate with capability experts on how, when and where capabilities can be best utilized to drive value.
What You Will Do:

  • A Business Data Analyst typically deploys 1 to 2 platforms and/or capabilities (or equivalent based on size, scope and complexity) with strong technical knowledge of the digital product capabilities and regions they support.
  • Supports appropriate team members in driving and/or deploying digital execution within the framework of aftermarket enterprise tools, processes and strategies. Helps manage and organize appropriate information, dashboards, metrics and other reports for team members to use with their partners. Supports digital projects that identify linkages and synergies across business units, industries and/or Dealers.
  • Supports proper collaboration, coordination, training, communication and alignment among related areas, projects and strategies within the team and with internal and/or Dealer partners. Reinforces digital awareness through communication and identity programs in global regions and multiple business units, industry groups and/or Dealers. This role will help coordinate materials and efforts necessary to convey and execute digital strategy. Supports future-focused assessment of global and industry impact related to digital programs and deployments, and helps other consultants coordinate efforts.
  • Completes complex data analysis related to user support, aftermarket product segmentation analysis and business requirements for product enhancement projects
  • Assists other consultants in coordinating efforts and/or gathers information to solve issues and problems requiring careful analysis and diagnosis. Proactively seeks to develop personal digital acumen.
  • Tracks and monitors progress, typically via metrics reporting. Other job duties assigned as needed.
  • Key competencies for role are Composure, Learning Quickly, Listening, Planning, Process Management, Self-Development and Communication.
  • Some travel may be required (less than 10% of working time)


What You Will Have:

  • Software Product Training: Working knowledge of software product training; ability to create and deliver training on the implementation, operation and utilization of technology products and systems.
  • Products and Services: Working knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
  • Relationship Management: Working knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  • Effectiveness Measurement: Working knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
  • Data Models and Analytics: Working knowledge of data tools, techniques and methods; ability to assess analytical and data models through the use of statistical principles.


Considerations For Top Candidates:

  • Typically, four-year Bachelor's degree preferably in Computer Science, Information Systems, Marketing, Communications, Engineering or related field.
  • Typically, 3+ years of job-related experience, generally in eBusiness, Digital Products, Digital Marketing, Business Intelligence, Data Analysis or similar.
  • Experience in project coordinating, including basic communication and change management planning.
  • Basic skills working with people from different backgrounds and cultures, internally and externally, and the ability to resolve differences and issues.
  • Strong attention to detail in order to spot inaccuracies in coding or data
  • The ability to demonstrate digital capabilities if necessary and basic product support experience
  • Proven communication skills, both written and verbal, including the ability to partner and build relationships across all levels of the organization from team members to executive management.
  • Knowledge of Caterpillar Dealer systems and processes
  • Typically, 3+ years of experience in design and prototyping dynamic views and visualizations for large and complex data sets in Tableau and/or Power BI
  • Experience delivering production deployed solutions
  • Basic knowledge of current digital capabilities such as mobility, online sales, social media, content, marketing automation, analytics, etc.
  • Self-starter and driven while working well in team environment
  • Create innovative solutions to solve business problems
  • Adapt quickly to high velocity and change.
  • Experience with data structures using SQL
  • Strong knowledge of SQL, DevOps, Python, GitHub, Excel, Alteryx, Snowflake is a plus


Additional Details:
This position will be based out of our Chicago, IL office with a flexible hybrid work environment.
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at
Posting Dates:
May 7, May 13, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community .



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