Director of Marketing

1 week ago

Santa Monica, United States Pacifica Christian High Full time

**Pacifica Christian High School**
**Job Description - Director of Marketing & Communications**

**Job Summary**

The Director of Marketing & Communications is an integral part of the school’s administrative team. They work in the Office of Advancement directly supporting the work of the Advancement & Admissions Offices. They are tasked with contributing to all internal and external communications, marketing, and communication services at Pacifica Christian High School. This includes implementation of annual communication and marketing plans that define our strategic efforts to promote Pacifica Christian. The Marketing and Communications Director will provide expert counsel to school leadership and initiate plans to deliver key messages, ensure consistency and continuity, and reinforce the mission and goals of Pacifica Christian.

**Reports to**:Head of School

**Direct Reports**: None

**Employment Type**: Full-Time Staff, Exempt

**Essential Expectations**
- Ownership and enthusiasm for the school’s mission and values.
- Advance the strategic plan’s operations-level items at the direction of the School Head.
- Perform duties and responsibilities as described in the job description.
- Uphold the school’s professional standards of personal presentation, punctuality, professional courtesy, and discretion.
- Represent the school effectively to its constituents.
- Develop and evaluate direct reports; report issues to supervisor in a timely manner.
- Maintain a professional demeanor on and off campus.
- Maintain professional credentials, as appropriate.
- Honor the confidentiality of school, student, family, and employee information.
- Comply with all policies and procedures.
- Work effectively with colleagues and direct supervisor
- Be involved in the greater life of the school community
- Develop and maintain positive/professional relationships with students, administrators, parents and colleagues.

**Personal Characteristics**

The Director of Marketing & Communications is a person mature in Christian faith, who values and understands the liberal arts within a high school context, and who can effectively communicate the mission of the school to external audiences and networks. The DMC will exhibit integrity, and spiritual depth, possess management and administrative gifts, exhibit enthusiasm and high energy for the task, understand the diverse constituencies of Pacifica, communicate with warmth and understanding, work as a member of a team, and enjoy the challenge of consistently improving the school’s efforts to communicate its mission, core values, strategic plans and plan events that foster the mission and promote community.

**Essential Duties and Responsibilities**

**Marketing**:

- As an institutional storyteller, capture the ethos of the hallways, classrooms, stage, and playing fields and drive the content pipeline to consistently create and deliver compelling communications for the entire Pacifica Christian community;
- Write news releases, post school news online and through social media, and cultivate relationships with local media representatives to generate positive news coverage;
- Help execute a strategic communication plan that supports internal and external communication efforts, incorporating consistent themes that support the strategic initiatives and priorities of Pacifica Christian;
- Provide marketing services and communications support to departments school-wide (Advancement, Admissions, Athletics, Academics, Arts, Minchin, College Counseling. etc.);
- Manage Pacifica Christian’s internet presence, including the website and all social networking channels (including Facebook, Instagram, Twitter, YouTube, LinkedIn);
- Manage and implement Pacifica's paid digital advertising campaigns. Analyze and react to market trends, website traffic, and paid advertising, and report to the leadership team;
- Manage, lead, and creatively collaborate with contract designers and volunteers;
- Manage and contribute to the collection of photographs and videos for all marketing efforts;
- Assess and pursue marketing and advertising opportunities, including developing an
advertising schedule in conjunction with each department;
- Work with the Advancement Department to coordinate print and electronic communications where needed, particularly during funding drives and campaign efforts.
- Provide a quarter report to the executive team and the board of trustees
- Work alongside the Admissions Department to ensure a unique and targeted communications plan from inquiry to enrollment utilizing he school’s admissions technologies;
- Work closely with the Admissions and Advancement Departments on several events each year;
- Conduct demographic and market analysis as needed;
- Team with our graphic design firm, Lane and Lane, to oversee all publications and image development;
- Team with our digital video design firm and staff to oversee all film presentations including marketing videos of alumni, stude

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