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Digital Marketing Specialist
3 months ago
Job Overview:
**Responsibilities**:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain dealership websites
- Write and optimize content for the website and social networking accounts
- Track and analyze website traffic flow and provide regular internal reports
- Fix any errors or bugs in online content
- Edit and post videos, podcasts, and audio content to online sites.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Understand and utilize dealer and manufacturer marketing funds to their fullest potential
- Coordinate dealership events, and maintain relationships with manufacturer and various groups
**Skills**:
- Proficiency in Adobe program suite. Adobe Express, Illustrator, etc.
- Strong research skills to identify trends and insights
- Familiarity with social media
- Ability in content creation for various platforms
- Proficiency in Microsoft program suite. Excel, Word, etc.
Pay: $55,000.00 - $70,000.00 per year
**Benefits**:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
**Experience**:
- Marketing: 1 year (preferred)
Ability to Commute:
- Sanford, FL 32771 (required)
Ability to Relocate:
- Sanford, FL 32771: Relocate before starting work (required)
Work Location: In person