Paid Media Manager

4 weeks ago

Phoenix, United States Investis Digital Inc Full time

**WANTED **- Innovative... Creative... Motivated... Passionate... BOLD** Paid Media Manager** ready to drive change... lead... grow with us... challenge themselves... make an impact

With over 20 years industry experience and a portfolio of prominent global clients, IDX elevates brands by providing engaging, intelligent, and strategic end-to-end digital solutions. We combine effective storytelling with innovative digital services to engage businesses with their target audience. We unite compelling communications, intelligent digital experiences, and performance marketing to craft a seamless presence for our clients, positively influencing the awareness, affinity and action of the people that matter most.

**The Role**

We're looking for a passionate and self-motivated Paid Media Manager to join our talented Paid Media team in Phoenix. Reporting to our Director of Paid Media, you will have the opportunity to shape this role and your career at IDX; managing 1-3 direct reports whilst leading omni-channel strategies that achieve client goals.

As an expert in digital marketing with a focus on paid media tactics, campaign strategy and execution, you will be not only be a strategic point of contact for a handful of our clients, you will also be the communication point for account management, project management, and strategy teams for hands-on campaign management, performance analysis, and proactive tactical recommendations.

**What You'll Be Doing**

Manage all aspects of paid media account management (65%)
- Establish holistic media strategy, own client communication, and hit performance goals
- Oversee team members (when applicable) to execute on accounts while providing oversight and strategic guidance for larger initiatives
- Work with client management team to meet reporting deadlines and aid in relevant discussion
- Lead campaign research, implementation, analysis, and proactive tactical recommendations; tasks include but are not limited to budget pacing, report building, performance analysis, keyword research, Ad copy testing, audience research/building, strategic recommendations and forecasting.

Work with Director of Paid Media on existing client opportunity, retention and department wide deliverables (15%)
- Explore case study opportunities, which includes: gathering research and developing client case studies to be shared with leadership on a quarterly basis
- Actively involved in audience research, tactical recommendations, and strategy proposals for applicable paid media channels for new and existing clients
- Strong involvement in larger strategic initiatives, in the form of guiding team members and presenting information to client - this includes but is not limited to recommendations and guidance of budgets, bidding, audience, copy & asset, landing page/UX testing and annual planning.

Oversee training and development of team of 1-3, plus additional new hires as applicable (15%)
- Actively involved in transfer of knowledge to junior team members
- Stay on top of industry trends and available beta programs
- Has routine 1:1’s with team talking through goals, proactive feedback and development opportunities
- Assist Director in advancing training materials and bi-weekly training program
- Serve as first escalation touch point for direct reports within internal and external scenarios

Participate in new business and marketing initiatives (5%)
- Assist Director in pulling competitive data for new business opportunities
- Participate in research and/or build initial tactical recommendations to be finalized during the new business process
- Potential to join new business pitches as skills become further refined

**About You**
- Previous paid media experience; agency experience a plus
- Expert level of knowledge of paid media channels across search, social and programmatic
- Minimum: Google, Microsoft, YouTube, Meta, LinkedIn, Programmatic (via vendor or in-platform trader)
- Ideal: TikTok, Twitter, Snapchat, Pinterest, DV360
- Experience with Google Analytics and Google Tag Manager
- Experience with Google Marketing Platform
- Excellent written and oral communication skills
- Able to work collaboratively across departments and within team
- Strong mentorship and training skills
- Proven track record of hitting or exceeding client goals through measurable insights
- Forecasting and omni-channel media plan development
- Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
- High levels of integrity, autonomy, and self-motivation
- Promotes team culture and brings strong enthusiasm for media

**Why Join Us?**

The Opportunity: We pride ourselves on innovative excellence and our people are at the forefront of growth and evolution. At Investis Digital (iDX) you will have the opportunity work with world class clients and make a significant impact their business while gaining experiences to grow professionally.

Our People: You

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