Director of Digital Marketing

2 weeks ago

San Diego, United States UC San Diego Full time

Payroll Title:

- DIGITAL COMM SPEC 3
- Department:

- VCSA INTERCOLGTE ATHLTICS
- Hiring Pay Scale
- $67,000 - $72,000 / Year
- Worksite:

- Campus
- Appointment Type:

- Career
- Appointment Percent:

- 100%
- Union:

- Uncovered
- Total Openings:

- 1
- Work Schedule:

- Days, 8 hrs/day**#129187 Director of Digital Marketing***:Filing Deadline: Tue 4/30/2024**

**UC San Diego values equity, diversity, and inclusion. If you are interested in being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or transferable skills for a job opening, we strongly encourage you to apply.**

**DESCRIPTION**:
Serves as a strong facilitator and liaison to ensure alignment with and advance the institutional mission and goals. The incumbent will follow operating philosophies consistent with that of UC San Diego, the Athletic Department, the NCAA, and all related governing organizations, and maintain a deep commitment to diversity in all of its forms. Triton Athletics promotes the pursuit of excellence, the strength of character, teamwork, ethical conduct, and diversity and is inextricably linked to the educational mission of the University.

**QUALIFICATIONS**:

- Bachelor's degree in related area and / or equivalent experience / training with a college-level program.
- Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. Demonstrated knowledge and proficiency in digital media content creation and administration. Thorough knowledge/understanding of current sports design tactics and industry best practices.
- Demonstrated experience creating content for both wide and segmented audiences to help increase attendance and revenue, as well as enhance the fan experience and game day atmosphere for home contests. Keen knowledge of digital media trends and best practices.
- Thorough understanding of technical language and requirements of the assigned work. Extensive skills in audience targeting and paid promotion of digital media posts and web-based advertising campaigns.
- Thorough familiarity and experience with the operation of in-venue and various external video displays. Ability to troubleshoot and resolve hardware, connectivity and software issues related to digital displays.
- Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide content consistent with the organization's message and in keeping with management directives and client objectives. Demonstrated experience assessing digital media performance. Ability to draw insight from data analytics and communicate recommendations to management. Demonstrated ability to convey technical information and provide guidelines in a clear and professional manner, using diplomacy, tact and discretion in all interactions.
- Thorough understanding of organization's processes, procedures, and applicable rules and regulations for digital communications. In-depth understanding of maintaining brand equity and demonstrated ability to adhere to brand guidelines. Knowledge of effective storytelling principles and ability to write succinct, evocative and engaging digital media content.
- Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems. Problem-solving skills; multi-task, work with frequent interruptions, and effective listener. Ability to prioritize and handle multiple projects and deadlines in a fast-paced environment. Ability to identify and implement methods, procedures, and policies. Ability to use good judgment for problem solving.
- Demonstrated supervisory skills, including the ability to train, motivate, and evaluate student employees, interns and volunteers; to delegate tasks; to schedule sufficient staffing for simultaneous athletic events based on knowledge of all schedules and the needs for sporting events.
- Thorough interpersonal communication skills. Interpersonal skills including assertiveness, tact, flexibility, attentive/reflective listening, respectfulness, diplomacy, flexibility and patience. Demonstrated ability to interact effectively with individuals across the range of academic and professional backgrounds, genders, sexual orientations, ethnicities, cultures and other personal factors, both inside and outside the organization. Proven excellent communication skills, both oral and written, to provide information with content that is concise and appropriate for the intended audience. Ability to maintain composure while under the stress, pressure and time-sensitive demands of the job.
- Demonstrated the ability to follow the athletic philosophy consistent with that of the UC San Diego Athletic Department and NCAA, and a commitment to diversity in all of its forms.
- Knowledge and strong interest in college athletics, game production, social media, and digital marketing.
- Strong organizational

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