Director of Marketing

2 months ago

San Diego, United States Wiliot Full time

Wiliot was founded by the team that invented one of the technologies at the heart of 5G. Their next vision was to develop an IoT sticker, a computing element that can power itself by harvesting radio frequency energy, bringing connectivity and intelligence to everyday products and packaging, things previously disconnect from the IoT. This revolutionary mixture of cloud and semiconductor technology is being used by some of the world’s largest consumer, retail, food and pharmaceutical companies to change the way we make, distribute, sell, use and recycle products.

Our investors include Softbank, Amazon, Alibaba, Verizon, NTT DoCoMo, Qualcomm and PepsiCo.

The Wiliot Director of Marketing leads strategy and execution for the outward face of the company across multiple marketing channels.

**Requirements**:

- Experience, knowledge of best practice in the dimensions of marketing that will help Wiliot scale in particular demand gen
- Strong program management skills - executive communication, linking details to the strategy
- Multitasking and flexibility
- Stamina and rapid execution ability
- Excellent creative aesthetic skills
- Ability to build new processes
- Ability to maintain a positive, creative culture with high standards
- Interest, enthusiasm, and broad knowledge of marketing best practice
- Top tier academic qualifications, international business degree
- This position requires coming to our San Diego office 3 times a week

**#LI-Hybrid**

**Responsibilities**:

- Managing marcom team members
- Working directly with the CMO of Marketing to develop the company marketing strategy
- Supervising the management of demand generation, ensuring the right strategy is developed and executed, coaching the manger of demand generation, ensuring the optimal use of tactics, channels, copy
- Creating content plans and managing their execution. World class presentations, graphics and wording that will engage our target customers - the supply chain leaders in retail, postal and logistics
- Manage the company website:

- Design and ongoing development, including storefront, support forums and partner portal
- Working with a cross functional team to ensure all functions requirements are met (partner management, sales, executives)
- Writing web content aligned with our offerings, understanding the pain points of our business customers, developing creative value propositions and distilling unique selling points of a broad spectrum of SaaS and semiconductor offerings
- Manage a group of contractors and agencies to fulfill marketing functions (selection, contract negotiation, ongoing activities): web site development, packaging design, video production, graphic design
- Managing our Manager of Demand Generation and our Marketing Specialist
- Collaborating with our Director of technical Marketing and his staff
- Marketing events and tradeshows
- Selecting and negotiating pricing for our participation
- Managing the selection of events to invest in
- Designing tradeshow booths, promotional campaigns, and literature to be used
- Organizing staff involvement, demonstrations, lead capture and follow-up campaigns
- Writing and reporting after action reports
- Managing the development and execution of developer and user group events
- Producing webinars
- Managing the creation of physical and digital marketing collateral / maintaining consistency with rapidly changing product plans
- Managing the monthly marketing reporting shared with all employees
- Marketing budget development and tracking
- Consulting with stakeholders to develop and execute Wiliot’s advertising strategy, across Out of Home assets, online/web, social media, including targeting and retargeting strategies
- Ownership of company branding standards and assets to be used across all digital and physical channels
- Participating and supporting development of our branding strategy: positioning, value proposition, tag lines and editorial style

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