Director of Catering and Convention Services

3 weeks ago

Norfolk, United States Professional Hospitality Resources, Inc. and Ocean Beach Club LLC Full time

Overview:
Basic Purpose:

- Provide overall management for events and conferences to include the event special events, galas, and weddings.
- Position is responsible for the Department’s long term planning, as well as the efforts to maximize revenue and provide direction for the Hotel to exceed customer expectation
- Communicates the vision for service delivery in Event Management to ensure guest is serviced from arrival to departure; through accurate room blocks, BEOs, and resumes

Organizational Scope:

- The position has overall responsibility for executing all property events with a seamless turnover from sales to operations and back to sales.
- Responsible to motivate, and manage the catering sales team to achieve established goals for day meetings, community events, special events, galas, and weddings.
- Recommends budget and capital expenditures & manages expenses within approved budget constraints.
- Responsible for up selling contracted food and beverage minimums
- Reports to the Managing Director and serves on the Executive Committee.

**Responsibilities**:
Pre-Opening Planning
- Solicit new and existing accounts to meet/exceed catering revenue goals
- Establish conference service turnover procedures from the sales department
- Professionally represent the hotel in community and industry organizations and events
- With the Executive Chef and Director of Food & Beverage develop banquet menus pricing and revenue minimums using current competitive data
- Begin to contact groups that have conferences in 2017
- Direct, manage, train and counsel catering sales and conference services staff on arrival

Ongoing Planning
- Assists in the planning of long or short-term business objectives.
- Assign conference service managers to accounts no less than the 6 months prior to arrival
- Assist with the departmental annual operating budgets
- Meet/Exceed Catering and AV sales revenue goals
- Ensures the property is well apprised of all events that will impact property operations
- Ensures exceptional customer service
- Reviews property operations compliance metrics that have a direct relationship to events
- Participate in Daily Business Review Meeting, sales meetings and management meetings

Sales Execution
- Ensure that all sales leads receive are responded to in a timely and efficient manner.
- Ensures that all groups are receive exceptional attention well in advance through payment
- Investigate complaints and takes corrective action. Provides service in a highly professional manner at all times.
- Ensure that all Team Associates receive comprehensive training
- Actively participate in catering sales presentations, property tours and customer meetings
- Leads the Catering Team in proactive solicitation and account saturation
- Leads the Conference Services Team in upselling efforts
- Supports AV sales
- Assists to close on all proposals

Reporting
- Prepare, implement and compile data for Sales and Marketing Plan, Monthly Reports, Annual Goals, Forecasts and other reports as directed/required
- Prepare any reports concerning catering driven revenue, payroll expenses, and department expenses
- Complete on a timely basis all PAF's/ADAP-ROD (personnel action form/developmental action notices) and forwards same to senior management for approval.
- Review internal management reports to include: occupancy forecasts, night audit summary, and productivity results from the prior day

Qualifications:

- Type
- Qualification
- Skill
- Extensive knowledge of food and beverage products, as well as, proper preparation and presentation of food and beverage items
- Skill
- Ability to effectively communicate in oral or written form to internal and external constituents
- Skill
- Ability to assess /evaluate and recognize/motivate Associates performance fairly
- Skill
- Ability to use computer programs desirable (Delphi, Microsoft Word, Excel)
- Skill
- Ability to interact with hotel group and social guests and staff in a courteous and professional manner
- Skill
- Demonstrated ability and willingness to give direction
- Skill
- Delivers effective and appropriate written and verbal communications to departments
- Skill
- Can establish and achieve SMART goals
- Skill
- Ability to provide information and associated services to hotel management and guests
- Experience
- Experience
- Pre-opening experience desired

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