Marketing Manager, Equine

3 weeks ago

Phoenix, United States Central Garden & Pet Full time

**Description**

Our Pet Segment is searching for a Marketing Manager to join our high-growth, established team on the Equine Business Unit (BU). This BU offers products that support the health care of the horse with categories of products including: fly control, nutritional supplements, dewormers, grooming, wound control, and rodenticides. The business is sold on e-commerce through pure play retailers like Amazon and Chewy and has a significant presence in Brick-and-Mortar channels including independent retailers and farm chain accounts such as Tractor Supply. There is ample opportunity to extend the distribution footprint behind powerful collaboration with our sales and category management teams and to build insights-based selling strategies, inclusive of product and packaging innovation. This position will be responsible for co-creating strategies to win with consumers and retailers, alike, based on solid insights, superior products, and total proposition design that delights. You will actively contribute to and influence the cross-functional team, leading with a collaborative, inspiring vision and making data-based decisions along the journey. You will have broad exposure to a cross-functional business unit (e.g., finance, sales, operations, etc.) and leverage the marketing center of excellence for consumer insight and content development.

The position reports to the Director of Marketing within the Equine Business Unit, and is based in Phoenix, AZ. We work a hybrid work schedule with Tuesday/Wednesday/Thursday in-office.

**KEY RESPONSIBILITIES**
- Analyze brand performance and provide recommendations for optimizations and future strategic initiatives
- Execute compelling and profitable brand plans that meet or exceed sales, gross margin and EBIT targets
- Collaborate with sales to develop compelling customer programming, often participating in joint-business planning
- Analyze category and competitive trends to identify areas of opportunity for brand growth
- Partner with the innovation team to successfully navigate projects through the stage gate process
- Lead packaging artwork and printed materials projects, from brief to commercialization
- Own your piece of the marketing budget, maximizing working dollars and delivering ROI commitments
- Lead partner agency in creative demand strategy & activation for Influencers, Brand Ambassadors, Endorsees and Strategic Partners. This includes budget management, communications, contract negotiations,
- Develop clear and innovative industry partnerships [such as American Quarter Horse Association] that supports the organization's short-term and long-term goals. Collaborate with the executive team to align partnership initiatives with overall business objectives.
- Define key performance indicators (KPIs) for partnerships. Monitor and analyze partnership performance, providing regular reports to the executive team and making data-driven recommendations for optimization.
- Consumer event management, planning, negotiation, administration (ordering supplies, shipping equipment, setting up booth, etc.).
- Lead Farnam branded marketing campaign project as and influencer marketing campaign for overall awareness and sales driving activity. The campaign is the focal point of the Farnam brand marketing effort and involves collaboration with the entire marketing team.
- Lead marketing for multiple categories. Develop and execute compelling and profitable brand plans that meet or exceed sales, gross margin, and EBIT targets.
- Lead Brand Marketing for one or more brands. Develop and execute profitable business plans and marketing strategies that meet or exceed sales, gross Margin and EBIT targets.
- Support brand strategy, marketing plans and execution

**QUALIFICATIONS**
- Analytical Mindset: We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in-market activation and new product development. We’re growing a new business, quickly, and seek someone with a bias for optimism and a knack for problem solving.
- Collaboration: Our matrixed organization values teamwork, active listening, and trust. This job requires someone who can build and maintain effective cross-functional relationships, often across multiple geographies & time zones. Effective written and verbal communication is a must.
- Organization & Time Management: High-growth businesses move quickly. This person will be balancing multiple priorities / projects in a fast-paced, entrepreneurial environment. We need this person to maintain timelines and budgets, seeing the interdependencies of tasks and seeking help with roadblocks early.
- Detail Orientation: A commitment to accuracy and quality remains central to the job.

**MINIMUM EXPERIENCE & EDUCATION**
- College Degree (BA/BS) Marketing or Business Administration required
- Minimum of 5 - 7 years’ experience working within a marketing driven company
- Consumer Packaged Goods and

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