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Specialist, Digital

3 months ago

Conshohocken, United States Cencora Full time

- What you will be doing
- The Marketing Specialist, Digital & Campaign, will act as the digital marketing support for the Health Systems and Government Services (HGS) segment and the Cencora brand under the direction of the Director, Digital & Campaign Marketing. Through the ownership, activation and management of multiple campaigns, this person will be responsible for supporting the role that digital marketing plays in driving growth for the independent pharmacy segment as well as pharmaceutical distribution services, and driving awareness of the critical impact of the distributor across the healthcare spectrum. This role requires an individual that is comfortable with receiving strategic direction and providing oversight and project direction, as well as hands-on implementation, while balancing planning with day-to-day execution, and management and optimization of channels and campaigns.
- Understands the specific HGS segment and Cencora marketing goals and develops campaigns/programs and related goals (leads, impressions, changes in perception, etc.)
- Maintains proactive campaign management to optimize value (i.e., the total amount of spend, the quality of the placements and the techniques used to garner the best results)
- Proficient in channel tools (Salesforce Marketing Cloud, Hootsuite, Sitecore, etc.)
- Update and maintain multiple websites, ensuring messaging, content, and branding are aligned to marketing strategy and SEO optimized
- Manage organic and promoted presence on social media sites, including LinkedIn, Facebook and Twitter, to elevate brand recognition, showcase thought-leadership and drive customer/prospect engagement
- Responsible for brand reputation management including deep social listening and reporting, particularly for high profile events.
- Implement a test and learn methodology, leveraging A/B testing, multi-variate testing and other methodologies, to optimize the end to-end customer experience across multiple channels and customer touch points
- Leverage data and analytics to measure campaign results, assess against goals/KPIs, identify trends and insights, and optimize spend and performance
- Monitor and remain up-to-date on developments and changes to digital marketing tools and platforms in alignment with other Digital and Campaign marketers to share best practices, learn from each other and improve the quality of marketing outcomes.
- Must be willing to travel up to 20% of the time

What your background should look like
EXPERIENCE AND EDUCATIONAL REQUIREMENTS:_
- MINIMUM SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:_
- Ability to translate campaign data and provide analysis and reasoning for performance trends and future recommendations
- Highly creative and innovative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Proficiency in CMS platforms (SiteCore experience a plus)
- Proficiency in print media.
- Experience with Account Based Marketing (ABM) strategies a plus
- Strong knowledge of current social media platforms, trends and best practices
- Demonstrable experience managing SEM/SEO
- Proficiency in Google Web Suite (analytics, tag manager, etc).
- Basic knowledge of HTML and CSS a plus
- Highly collaborative approach and strong comfort level working in a cross-functional, matrixed work environment.
- Service-oriented and flexible to meet changing demands.
- Excellent problem-solving skills; ability to resolve issues effectively and efficiently.
- Ability to manage workload and conflicting priorities to meet deadlines.

Additional Requirements
- Can influence without title authority
- Communicates candidly, respectfully while defending point of view
- Models behaviors consistent with a high-performance culture
- Not intimidated by ambiguity or change
- Driven to create a world class customer experience
- Desire for exceptional business results and positive social impact
- Highly innovative and analytical, as well as an ability to navigate ambiguity while investigating complex challenges across all marketing opportunities.

What Cencora offers

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave.

To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more.

Schedule

Full time
Salary Range*

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