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Ad Ops Associate

2 months ago

Conshohocken, United States Deerfield Group Full time

Are you ready to embark on an exciting journey where your talents are valued, and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.

Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients - whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record.

We are built to serve and designed to deliver.

Position Summary

The Ad Ops Associate will be a key member of the media activation team and will work closely with internal stakeholders (including Planners, Account, Data, Development and QC) as well as external stakeholders (including clients, Demand-Side Platform partners, technology partners, and ad agencies). The ideal candidate can effectively manage multiple projects simultaneously and successfully balance/prioritize workload, all while executing and communicating in an efficient and professional manner. The candidate must be a quick learner of proprietary tools and technologies, while providing outstanding customer service to our key strategic partners and sales team counterparts.

Key Responsibilities

Technical Expertise

  • Assists in the setup, trafficking, and management of digital advertising campaigns across various platforms.
  • Uploads and configures ad creative, ensuring correct targeting and delivery parameters.
  • Conduct thorough QC checks on campaigns to ensure accuracy and adherence to client specifications.
  • Compile and analyze campaign performance reports, providing insights and recommendations for improvement.
  • Identify and resolve any issues related to ad delivery, tracking, and performance.
  • Set up and maintain Google Analytics accounts, including creating custom reports, key events, and tracking parameters to measure campaign performance accurately.
  • Implement, QC, and manage Google Tag Manager (GTM) containers and tags, ensuring proper tracking of website events and conversions. Monitor tag performance and troubleshoot any issues that arise.
  • Analyze data from Google Analytics to provide actionable insights for optimizing campaigns and improving overall website performance.
  • Maintain accurate records of campaign, container, and property: Setups, changes, and performance metrics.

Client Centric

  • Assist in enhancing client satisfaction by supporting the delivery of exceptional campaigns.
  • Participate in client and media partner calls, update project status, and build relationships.
  • Build rapport with media partners to safeguard clients' interests.
  • Take meticulous notes, send recaps, maintain status documents, and respond efficiently to client requests.

Communication

  • Engages in client and media partner calls as needed, communicating project status clearly.
  • Develops essential client and partner management skills.
  • Ensures organized and responsive communication, enhancing client satisfaction.
  • Drives success through effective communication and management.

Collaboration

  • Understand the media department's mission, vision, strategies, and objectives.
  • Support efforts contributing to company growth and success.
  • Help drive efficiency through process streamlining and resource optimization.
  • Communicates effectively with team, fostering collaboration and prioritizing shared success and sharing of knowledge and resources.
  • Values diverse perspectives, promoting inclusivity.
  • Being cognizant of one's own responsibilities and actions to contribute to the overall mission of the agency
  • Takes accountability, delivers on commitments, is committed to a strong work product and timeliness in completing work
  • Updates team on project status regularly and ensures transparent communication and alignment.

Critical Thinking

  • Generate creative ideas that translate into unique concepts.
  • Incorporate trends to share fresh perspectives and encourage creativity in a collaborative environment.
  • Apply critical thinking that encompasses feedback, a variety of perspectives and concepts that are clearly communicated.

Qualifications

Education

  • Bachelor's Degree in relevant field

Years of Experience

  • 0-2 years minimum experience working in an agency
  • Internship or some experience in digital advertising, ad operations, or web analytics is a plus.
  • Pharma Industry experience a plus

Required Skills

  • Demonstrates an enthusiastic appetite for continuous learning and a readiness to engage in diverse projects spanning various domains.
  • Displays a proactive attitude towards acquiring knowledge and honing skills across different media platforms, including a keen interest in understanding partner offerings and strategic planning methodologies.
  • Embraces opportunities to enhance analytical capabilities, remaining open-minded and receptive to new techniques and methodologies that contribute to effective decision-making and performance optimization.
  • Strong analytical and problem-solving skills with the ability to interpret data and draw actionable insights
  • Knowledge of HTML, JavaScript, and tracking pixels is advantageous.
  • Strong organizational skills with the ability to manage multiple tasks and meet deadlines are highly desirable.
  • Knowledge of and openness to learning: DoubleClick, Google Campaign Manager 360, Google Analytics 4, Google Tag Manager, Vivvix, and other self-service platforms
  • Strong knowledge of office productivity applications: Microsoft Excel / Google Sheets, Microsoft PowerPoint / Google Slides, Microsoft Word / Google Docs

At Deerfield, we are dedicated to building a diverse, inclusive, and authentic work environment, so if this role and our culture excite you, we encourage you to apply even if you do not have the exact experience or meet all of the requirements outlined in this job posting. Our HR team will review your resume and experience to see if you align at a different level or possibly better align to other open positions.

Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.