Cavit Winery Brand Manager
2 months ago
**Position Overview**:The Brand Manager is a cross-functional, centralized position responsible for leading business planning (pricing, budgeting, forecasting) and day-to-day management (purchasing, tactics, relationship management) of an assigned portfolio of brands. The role requires strong negotiation skills and interpersonal dexterity to manage portfolio and brand performance on both the supply and sales side. The position reports to the Senior Brand Director.
**Location**:New York, NY** **(Hybrid 3 days in office)
**Responsibilities/Essential Functions**:
- Establish strong relationships with PBI sales force & distributor network.
- Lead tactics and activities for each brand assigned across portfolio, in collaboration with the sales & marketing team.
- Follow through with sales team to drive execution of tactics and activities within national and local programs.
- Make recommendations for incremental revenue via budget optimization, while maintaining & growing distribution and volume.
- Create efficiencies in promotional and operational expenditure, resulting in superior sales, profits and cost performance in collaboration with brand leads
- Prepare periodic business reviews with suppliers.
- Forecast and manage inventory levels efficiently to meet market demand.
- Develop plan to launch new products and portfolios with launch programming, tactics & tools in collaboration with brand leads.
- Partner with marketing & public relations to develop, execute and monitor effective brand programs.
- Collaborate with pricing department to ensure effective price positioning and sales resources.
- Sell in and customize company initiatives upstream and downstream across the three-tiered system.
- Ensure brands standards and merchandizing standards are implemented and executed.
- Provide product education and seminars to distributors, customers and consumers
- Meet with key accounts and assist Sales Managers and distributor sales team
- Educate and motivate trade and customers by communicating Cavit portfolio brands heritage, product knowledge, and overall goodwill for the Cavit portfolio
- Gathers market insights and analyze information - reporting with recommendations
**Educational Qualifications & Experiences**:
- Bachelors of Business Administration in finance, marketing or related field and 5-7 years of experience in the CPG/Wine industry.
- A working knowledge of the wine industry in relation to the import function, preferred.
- A clear understanding of the three-tiered system and the regulated nature of the industry with a focus on legal compliance strongly preferred.
- Ability to act tactically in the performance of the job.
- Experience influencing others without authority needed internally and externally to succeed in this position.
- Effective communication, collaboration and follow through with key stakeholders (management team; sales team; marketing team; supplier team; pricing team; logistics team, etc.)
- Completion of projects/tasks assigned on time and delivery of full scope assigned.
- Proven strong interpersonal skills, working across functional areas in a fast-paced business environment.
- Strong communication ethic in getting back to customers, suppliers and internal company personnel.
- Facilitate knowledge and process sharing across the organization.
- Demonstrated ability to multi-task and prioritize workload, while keeping in check quality and time constraints.
- Ability to manage and measure workload and keep senior management informed of all issues/ developments.
- Ability to develop and interpret reports evaluating the performance of business functions and initiatives.
- Support the company’s leadership with needed information regarding the state of the business to facilitate decision-making.
- Experience with business process development and continuous improvement in the managing of day-to-day business.
- A sense of positive urgency in executing everyday responsibilities.
- A fluent knowledge of MS Office and end user enterprise planning systems such as Cognos and Sharepoint.
**Competencies**:
- Priority setting
- Tactical execution
- Inter-personal savvy
- Managing & measuring work
- Customer focus
- Drive for results
- Process orientation
- Personal learning
- Knowledge management
- Motivating others
**Time Spend**:
- 45% Field - US Travel
- 5% Supplier visits - Foreign Travel
- 50% Office
**Benefits Overview**:
Palm Bay International offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.
- Palm Bay International is an equal opportunity employer._
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