Regional General Sales Manager
3 weeks ago
Overview:
**Responsibilities**:
- Manages the new business development effort for all revenue categories; this will require being active in the field.
- Works with sellers in both Columbus and Tampa to develop VBRs and sales solutions, both audio and digital
- Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
- Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
- Maintains accountability measurements based on corporate mandated KPIs,
- Manage corporate contests and sales initiatives.
- Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
- Make sure that CRM and other systems are being used and properly updated.
- Research verticals and find contacts for specific targets.
- Create VBRs for the staff in each market to prospect and set appointments.
- Target new business prospects in market and out of market for radio and digital opportunities.
- Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
- Work with RGM, programming management and promotional staff to create unique on-air opportunities.
- Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
- Recruit, interview, and hire quality sales professionals and prospective sales professionals.
- Participate in the training and development of each new and existing Media Strategists.
- Attend major events and promotions in both Tampa and Columbus.
Qualifications:
- Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
- Prior radio, TV or other traditional media experience preferred but not required.
- Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
- A proven track record of strong digital sales management and effective closing skills.
- History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
- A confident personality and sense of urgency while being a creative and innovative thinker.
- The willingness to embrace change, encourage innovation, and solve problems creatively.
**Benefits**:
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement:
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.
HP1 #ZR
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