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Manager, Ad Solutions
4 months ago
**Location
- NYC (Hybrid)**
**Data-Driven Research and Insights**
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
**#FandomIsOurJam**
As media consumption shifts, advertisers are challenged to deliver the right advertising and marketing messages to engage and win with audiences who matter most. MarketCast’s Ad Solutions team works across the whole ad lifecycle, from early stage concept development, to pre-flight testing through to in-flight measurement, cross-media campaign measurement and optimization of outcomes. Our world-class combination of talent and solutions make The Big Difference for our clients.
This role is part of a team responsible for delivering best-in-class advertising insights to one of our largest clients. The Research Manager is responsible for managing a variety of ongoing advertising performance research studies from project design to insights delivery, working closely with our internal operational team to ensure high quality and timeliness of all deliverables. This role also serves as one of the key day-to-day client contacts, addressing client research needs, supporting the development of strategic insights and knowledge about the client, their industry, and translating client business objectives into insightful advertising research.
**We are looking for someone who**:
- A Bachelor’s Degree
- Minimum 3-5 years of prior market research experience. Experience in advertising and media is a plus
- Strong analytical skills required
- Keen attention to detail is a must
- A positive, proactive, and collaborative attitude
- Strong written communication and presentation skills
- Experience in client-facing roles and a comfort level with presenting to groups preferred
- Proficiency in Microsoft Excel and PowerPoint skills is required; strong data visualization in PowerPoint is a plus
**It’ll be helpful if you have**:
- Is passionate about uncovering the strategic and tactical insights within advertising data & believes there is always a data-driven story to be told, you just have to find it
- Has proven experience analyzing and articulating quantitative insights into story-driven narratives
- Has a strong foundational knowledge of research mechanics and familiarity with managing research projects from start to finish
- Has a strong proclivity for data analysis and/or prior experience mining and analyzing large data sets
- Can quickly establish a trusted relationship with the client - you are not just another vendor; you are the partner clients value for their knowledge, skill, and professionalism
- Takes pride in their ability to deliver high-quality insights on time, every time
- Can multi-task well - you are able to efficiently organize, prioritize, and reassess on the fly
- Is a problem-solver - you can assess the issue, evaluate potential solutions, and help implement a plan
- Works well with others - you excel in a team environment
- Is proficient at organization and time management - you have a good sense of how long things take and what’s required to get things done on time
- Enjoys collaborating with internal teams, whether that’s helping on a sales proposal, mentoring junior staff, or helping make an internal process more efficient
**Benefits and Perks**:
- Medical, Dental, Vision
- 401(k) Company Match
- Freedom Leave
- Health & Wellness Events & Benefits
- Professional & Personal Growth & Learning Opportunities
- And, more
**Our Purpose**:
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
**Our Core Values**:
**Curiosity Makes Us Tick**
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
**We Celebrate Wins**
Whether its wowing clients with research or solving everyday challenges, we pause
