Affiliate Program Manager, Digital Media

4 weeks ago

Framingham, United States Staples, Inc. Full time

**Staples is business to business.** You’re what binds us together.

Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

**What you’ll be doing**:

- Drive affiliate channel strategy focused on our KPIs across key categories, customer targets and publishers.
- Responsible for monitoring campaign performance and assisting in various reporting communications.
- Drive optimizations around tactical plans and mix between commission rates, media placements, content, and influencers strategies.
- Manage promotional support calendar and go to market plan for Affiliates.
- Develop testing roadmap focused on growth.
- Assist in the management of budget allocation and forecasting to hit campaign KPIs and run rates.
- Partner with and prioritize work for external media agency of record team.
- Collaborate with the Digital Analytics team to receive and interpret results, recommend ad hocs.
- Respond to requests and updates from internal stakeholders regarding campaign execution, media support and performance.

**What you bring to the table**:

- Superior organizational, detail focused and problem-solving skills.
- Strong analytical skills; ability to draw conclusions and develop recommendations and action plans based on data.
- Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects.
- Excellent oral and written communication skills and strong interpersonal skills.
- Experience managing and running an affiliate program.
- Experience working with or at a media buying agency.
- Expertise in MS Office especially MS Excel including pivot tables, v-lookups, and charts/graphs.
- Knowledge of marketing technologies & tools (web analytics, tag management, ad servers, attribution, etc.).

**Qualifications**:
**What’s needed
- Basic Qualifications**:

- 5+ years of digital Marketing experience with multiple years of experience within Affiliate Marketing.

**What’s needed
- Preferred Qualifications**:

- Bachelor’s degree or equivalent experience.
- Background in running other media channel activation strategies such as social, display and search is a plus.

**We Offer**:

- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits

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