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Ecommerce Acquisition Manager
4 months ago
Staples Promotional Products leads the industry with design expertise, best in class technology and inspiring creativity. SPP offers hundreds of customizable products - from coolers to notebooks - that allow companies to maximize brand recognition and reach thousands of people at a low cost.
What you’ll be doing:
- Develop and execute a marketing plan to achieve budgeted goals in sales, margin, and acquisition efficiency in a competitive digital ecosystem.
- Develop KPIs and produce insights on performance across marketing channels, working to continuously scale and optimize.
- Responsible for all aspects of acquisition marketing inclusive of paid search, social, affiliate, SEO, content marketing, etc.
- Drive the execution and inform decisions for how, when, and where to spend our marketing budget.
- Effectively work with cross-functional partners -Merchandising, Retention Marketing, Category Analytics, UX, Design, and Technology - on developing strategies and tactical execution.
- Contribute thought leadership and insights in the planning of promotions and development of the marketing calendar.
- Acquire a deep understanding of customer needs and our competition through market data and insights.
- Communicate strategy to the highest levels of the company, ensuring plans align with company strategic objectives and goals.
- Work with legal, design, and the broader cross-functional teams to ensure all tests are compliant and within Staples brand guidelines.
- Manage vendors and partners, along with associated budgets, needed to achieve goals.
What you bring to the table:
- Demonstrated history of creating and executing targeted, data-driven performance marketing programs that drive significant eCommerce revenue growth.
- Strong strategic and tactical understanding of media and tools within Google AdWords, Facebook/Instagram, YouTube, LinkedIn, Affiliate, etc.
- Experience developing, executing, testing, measuring, and optimizing digital marketing strategies.
- Demonstrated experience leading the development of impactful creative executions that build a brand.
- Expertise in SEO and content marketing.
- Analytics experience with Google and/or Adobe Analytics.
- Budget management and forecasting experience.
- Experience leading relationships with external agencies as well as internal partners (business, creative, marketing, merchandising and technical teams) to deliver results.
- Strong attention to detail with organizational, planning and time management skills.
What’s needed
- Basic Qualifications:
- 6 + years of experience in digital performance marketing role, desired experience in growth acquisition and demonstrated success.
- Previous experience leading teams, both directly and cross-functionally.
- Previous agency management experience.
What’s needed
- Preferred Qualifications:
- Bachelor’s degree or equivalent work experience.
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits
