Assistant Director, Brand Marketing and Advertising

2 months ago

Warwick, United States Community College of Rhode Island Full time

**Department**
- Marketing & Communications**Position Category**
- Staff - NonClassified**About CCRI**
- The Community College of Rhode Island is New England’s largest community college, and a nationally-recognized leader in catalyzing student success and achievement for recent high school graduates and returning adults alike.- We provide affordable, open access to higher education, and we deliver on our mission to offer all students the opportunity to acquire the knowledge and skills necessary for intellectual, professional and personal growth.
- Diversity is our strength. We champion equity, and we celebrate, support and thrive on the diverse experiences, backgrounds, and perspectives that are represented across our four campuses.- We strive to hire and retain culturally competent faculty and staff whose demographics are reflective of our diverse student body. To learn more about our employees’ values and what it means to work here, learn about our Guiding Principles **here**.**Job Summary**
- Serve as the primary marketing strategist and manager for the college’s strategic enrollment goals. Strategize, create, develop, implement, and manage targeted recruitment and retention campaigns that align with the college’s enrollment goals and strategic plan. Partner with Admissions and Enrollment Services on recruitment efforts and campaigns. Assist the Director of Marketing and Communications in development of marketing and advertising initiatives for the college. Strategize, create, develop, implement, and manage integrated marketing communications via traditional and digital technologies that support the recruitment and retention of students. Identify marketing challenges and opportunities, and recommend strategies for marketing college-wide efforts that serve to enhance and strengthen the college’s mission. Manage Social Media Coordinator and Videographer, and serve as lead creative director on all photography and video shoots to ensure alignment and cohesion with college brand and visual standards. Coordinate market research activities, and monitor marketing and branding data outcomes to ensure coordination of efforts. Work with the Marketing & Communications team and Information Technology staff to support electronic communications and marketing functions.**Duties and Responsibilities**
- Strategize, create, develop, implement, and manage extensive, targeted recruitment and retention campaigns that align with the college’s strategic enrollment goals. Act as the point person for Enrollment Services in managing and coordinating weekly recruitment, retention and completion campaigns, including scheduling, marketing and messaging strategy, implementation and outcomes tracking that aligns with the college’s strategic enrollment goals. Partner with Admissions and Enrollment Services on recruitment efforts and campaigns.
- Develop internal and external recruitment and retention advertising strategies and coordinate media buying with a focus on ROI analysis and increased student engagement. Lead creative development of advertising concepts and creative assets for multi-media projects, including traditional media channels (TV, radio, print, billboards) and new media platforms. Work with graphic designer in the development of visuals for advertising campaigns. Write marketing copy for both print and digital advertising. Lead on-time delivery of all creative assets to media buying partner.
- Lead creative direction on all video and photography shoots to ensure alignment with the college’s brand and visual standards as well as project concept and goals.
- Draft, create, and execute internal marketing campaigns, collateral, and messaging within the college. Serve as lead branding and marketing advisor for all departments within the college, with first priority for Enrollment Services and Admissions. Serve as project manager for all internal marketing and promotion requests that are received by the department.
- Establish and maintain a consistent and effective college voice across all communications channels, including social media, the college’s website, collateral materials, advertising, and digital channels.
- Creative modern, efficient marketing concepts and promotional activities that support key college initiatives, including fundraising opportunities, alumni engagement, and workforce development.
- Develop campaign effectiveness strategies that maximize return on investment, increase student engagement, and yield data that can be applied to future campaigns.
- Manage the development, strategy, and content of official college social media platforms to ensure quality, maximum exposure, and engagement. Manage Social Media Coordinator and review and approve all content and captions prior to posting. Identify new social media platforms, content, and tactics to remain current in the marketplace and up-to-date with trends. Continue to identify and provide solutions for posts that may cause concern as

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