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Marketing Excellence Manager

3 months ago

Chicago, United States Sonova Full time

Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.
- Chicago (IL), United StatesMarketing Excellence Manager
- Audiological Care US a part of Sonova is seeking a Marketing Excellence Manager. The Marketing Excellence Manager is an integral support to the Marketing Performance Senior Director. In this role, you will help drive tailored regional marketing plans utilizing analytics, sales team collaboration, and local insights executing multiple project deliverables across the department, and helping to achieve marketing KPIs for growth and customer journey success for 440+ retail clinics.**Responsibilities & Duties**
- Provide field marketing support to key regional stakeholders; Regional Directors and Snr Regional Directors for the development and execution of local marketing strategies.
- Responsible for managing and coordinating multiple marketing channels including Direct Mail, Newspaper, local material/ad creation & event support (including Lunch & Learns) ensuring a customized and ‘Glocal’ approach within the highest performing trading areas.
- Collaborate with the centralized marketing team to co-ordinate and localize marketing strategies and resources to the regional level
- Coaching and mentoring local center teams to achieve demand generation at a community level including the organization and co-ordination of community events.
- Monitoring daily data analysis and reporting regional performance, including Return on Investment (ROI) appointment volume and Conversion.
- In-depth understanding of clinic capacity to optimize marketing spend in the most effective way
- Management of regional marketing budget to ensure optimum ROI and cost control (D-Clinic support).
- Customer Testimonials - Oversee the initiative to collect and utilize testimonials captured
- Manage local market internal communications rollout.

**NATIONAL RESPONSIBILITIES**
- Support and execution of Direct Mail strategy for all key customer segments - from creative direction to targeting and distribution tactics.
- Partnership management
- Patient retention programs
- Local Materials
- Invoicing and Budget Management

**Job Qualifications**
- Bachelors required

**Industry/Product Knowledge Required**:

- Proven expertise in multiple marketing channels including Newspaper, Direct mail & Digital
- Extensive experience and skills in general Marketing and analytics
- Experience with internal communications & vendor management

**Skills/Abilities**:

- Proficient in Excel and other reporting tools
- Excellent communication skills
- Excellent interpersonal skills
- Excellent organizational skills
- Problem-solving and ability to work in a fast-paced environment
- Self-directed, independent professional with the ability to manage multiple priorities
- Ability to interact within a team environment across all levels of management
- Keen attention to detail with a creative eye

**Work Experience**:

- 4-6 years experience in marketing-focused roles and responsibilities.
- Prefer working in a collaborative, cross-team capacity.

Sonova is an equal opportunity employer.