Marketing Specialist

3 weeks ago

Milwaukee, United States University of Wisconsin–Milwaukee Full time

Position Type Non-Teaching Academic Staff Appointment Type Fixed Renewable Pay Basis Annual Salary Grade 19 FLSA Status Exempt Percent 100% Posting Type Staff UWM Description

The University of Wisconsin-Milwaukee (UWM) is Wisconsin’s second-largest university, with a unique dual mission of access and research to provide high-quality education for students from all backgrounds. UWM is one of 146 top research universities recognized as “R1” by the Carnegie Classification of Institutions of Higher Education. Along with its main campus in Milwaukee, UWM has branch campuses in Waukesha and Washington County.

School/College/Division Description

The School of Continuing Education (SCE) at the University of Wisconsin-Milwaukee (UWM) is looking for an energetic, organized and detail-oriented individual to join a team of professionals in a dynamic, fast-paced, educational environment. The School of Continuing Education is the largest provider of professional development in Southeastern Wisconsin, providing year-round lifelong learning through varied venues, including short courses, workshops, events, and certificate programs. UWM SCE delivers online and blended instruction as well as educational opportunities via traditional classroom interaction in our classrooms in downtown Milwaukee and customized, onsite instruction at business locations and other unique locations throughout the area and country.

Job Summary

In conjunction with the marketing team, this position is responsible for the success of the School of Continuing Education. The Marketing Specialist will contribute to market research, strategy development, implementation, and dissemination of marketing projects. The Marketing Specialist will work with the School of Continuing Education to market its programs while analyzing results and adjusting for continued growth.

**Responsibilities**:

- Meets with program managers to review marketing needs and provides updates and analytics
- Creates and implements marketing plans to drive traffic to website, resulting in increased brand awareness and enrollments
- Authors, reviews and edits a range of materials for use by internal and external audiences
- Consults with internal and/or external stakeholders and marketing team to ensure accuracy and timely distribution of marketing materials
- Answers questions and provides information and problem resolution options to clients and stakeholders
- Applies creative expertise within established brand and style guidelines
- Works collaboratively with other marketing team professionals, engages in and responds to feedback, manages project workflow and timing, maintains files and follows established work unit processes

**Professional Attributes**:

- Works independently and collaboratively to execute communication strategies
- Ability to effectively build partnerships and work in a team environment
- Excellent customer service skills
- Ability to remain adaptable and flexible to different situations and changes
- Ability to work effectively under pressure
- Ability to learn new systems, software and processes quickly
- Ability to problem-solve and implement solutions that foster the mission of SCE

Minimum Qualifications
- Associate degree or equivalent higher education in communications, language arts, marketing, applied business, or related field with commensurate experience
- One year of professional experience in marketing, communications, or related field (internships will be considered experience)
- Strong written and verbal communication skills
- Experience with website updates and design on the WordPress platform
- Proficient in Microsoft Office (Word, Excel) and Outlook and other web-based software and technologies

Preferred Qualifications
- Bachelor’s degree in communications, language arts, marketing, applied business, or related field
- Marketing experience in a higher education environment
- Experience with social media scheduling tools, platforms and best practices
- Strong writing experience with Associated Press style expertise
- Ability to analyze data and make recommendations
- Ability to multi-task, meet tight deadlines in a fast-paced environment

Target Salary Range $48,000-$52,000 Benefits and Total Rewards

As part of UWM’s commitment to supporting the success of our team members through positive experiences, employees are provided with Benefits to Benefit You and Your Life. UWM offers a comprehensive benefits package and contributes towards the cost of several benefit plans. Employees with a qualifying position also receive an **extensive leave package** including vacation, sick leave (with no expiration), personal holiday, and paid legal holidays. Please visit this link to view summary benefits information. (Compensation figures are for example purposes only.) **UWM** Benefits to Benefit You and Your Life**

Application Instructions

Applicants must submit: 1) a cover letter; 2) a resume 3) the names and contact information for three (

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