Gc Social Media Marketer

2 weeks ago


Houston, United States Home Depot THD Full time

**Position Purpose**:
**MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES**
- 40% Support community management by engaging with customers in comments, messages, etc. and interacting with leaders/influencers in home décor space to grow our following. Supports outreach with social influencers and Real Authentic and Genuine content to be leveraged throughout the omnichannel marketing experience.
- 30% Responsible for social media content execution to support new customer acquisition and engagement. Collaborates with Brand & Content team and owns ad-hoc content creation in platform, including but not limited to photo, audio, & video editing, content formatting, scheduling and supporting paid advertising.
- 20% Measure and optimize content strategy and creative formats based on social analytics and performance metrics. Provide recommendation and findings to internal stakeholders from A/B testing and content reviews.
- 10% Identify social media trends and best practices by conducting competitor audits, internal/external research, continuing education, etc.

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Journalism, Public Relations, English, Communications or a related field.
- 2+ years of experience in Marketing, Social Media or Marketing Content Creation for ecommerce and/or B2C brand.
- Demonstrated competencies with organic & paid content across various social media platforms including, but not limited to: Facebook, Instagram, Pinterest, TikTok, X (Twitter), YouTube, LinkedIn, Reddit, etc.
- Social media marketing and optimization skills. Execution of paid media campaigns such as: media planning, budgeting, A/B testing, reporting
- Excellent communication and writing skills, both written and verbal with strong attention to detail.
- Demonstrated proficiency in social community management and moderation, including managing brand SOV, comments, reviews, mentions, etc.
- Experience with social listening tools/dashboards like Sprinklr, Hootsuite, etc.
- Proficient in social media performance and data reporting.
- Preferred skills (Bonus Points):

- Certifications and credentials in social media management, digital marketing, etc.
- Shooting and/or editing video content using various equipment (DSLR, iPhone, etc.)
- Comfortability with creating VOs (voiceovers), trending audio, appearing in “live” experiences, etc.



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