Vice President of Sales

2 weeks ago

Santa Ana, United States Sauce Essentials Full time

**Company: Sauce Essentials**

**Location: Orange County, CA**

**About Sauce Essentials**: Sauce Essentials is a leading cannabis company committed to delivering premium products and exceptional service. We are dedicated to innovation, quality, and customer satisfaction in a competitive market. As we continue to grow, we seek a dynamic and experienced Vice President of Sales to lead our sales team to new heights.

**Position Overview**: The Vice President of Sales is a key member of the sales leadership team, responsible for driving revenue growth, managing sales teams, and achieving key performance indicators (KPIs). This role requires a true sales leader with an understanding of the cannabis industry, and a proven track record of creating high-performance sales teams within the CPG industry, and the ability to operate effectively in a competitive market.

**Key Responsibilities**:

- **Sales Leadership and Strategy**:

- Assist in the development and lead implementation of a comprehensive sales strategy to achieve revenue targets and business objectives.
- Lead, mentor, and motivate a high-performing sales team to achieve individual and team goals.
- Establish and track sales metrics, KPIs, and performance standards to ensure accountability and continuous improvement.
- Identify market opportunities, develop sales plans, and drive execution to maximize revenue.
- Collaborate with executive leadership to align sales strategies with overall company goals and objectives.
- Participate in strategic planning and contribute to the development of the company’s vision and growth initiatives.
- **Team Management and Development**:

- Recruit, train, and develop top sales talent to build a world-class sales organization.
- Foster a collaborative and results-oriented sales culture, promoting professional growth and development.
- Conduct regular performance reviews and provide coaching and feedback to enhance team performance.
- Create and maintain a positive work environment that encourages innovation, teamwork, and accountability.
- Develop and implement training programs to enhance the skills and knowledge of the sales team.
- Manage succession planning and career development initiatives to ensure long-term team success.
- **Market and Channel Management**:

- Oversee regional and national sales efforts, including independent markets, multi-store chains, and multi-state operators.
- Manage relationships with regional and national distributors, ensuring effective communication and collaboration.
- Develop distributor incentive programs to ensure Sauce is top of mind for all distributor representatives.
- Monitor market trends, competitor activities, and customer feedback to inform sales strategies and tactics.
- Collaborate with marketing and product development teams to align sales efforts with new product launches and promotional activities.
- Assist in efforts to expand market presence and identify new geographic regions and customer segments.
- **Sales Operations and Reporting**:

- Implement and optimize sales processes, tools, and technologies to improve efficiency and effectiveness.
- Analyze sales data and market trends to provide insights and recommendations for strategic decision-making.
- Prepare and present regular sales reports to the executive team, highlighting performance, opportunities, and challenges.
- Ensure compliance with all regulatory requirements and company policies.
- Develop and manage sales budgets, forecasts, and financial plans.
- Oversee the development and implementation of sales incentive programs to drive performance and motivation.
- **Customer Relationship Management**:

- Establish and maintain strong, long-term relationships with key clients and stakeholders supporting VP’s of Key Accounts.
- Ensure high levels of customer satisfaction by addressing issues and concerns promptly and effectively.
- Develop strategies for customer retention and programming to enhance customer relationships.
- Gather and analyze customer feedback to identify areas for improvement and opportunities for innovation.
- **Collaboration and Cross-Functional Leadership**:

- Work closely with other departments, including marketing, product development, and operations, to ensure alignment and support for sales initiatives.
- Serve as the voice of the sales team in cross-functional meetings, providing insights and feedback to improve products and services.
- Support cross-functional projects and initiatives that support the company’s overall goals and objectives.
- Foster a culture of collaboration and open communication across the organization.
- **Innovation and Continuous Improvement**:

- Stay abreast of industry trends, emerging technologies, and best practices to drive innovation within the sales team.
- Continuously evaluate and improve sales processes, tools, and methodologies to enhance performance.
- Encourage a culture of continuous learning and development within the sales team.
- Ident

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