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Manager, Digital Marketing
4 months ago
**Company Description**
BACKGROUND
We are Allergan Data Labs, a team of 100+ digital and consumer marketing gurus, data
scientists, and engineers, on a mission to help realize the potential of the aesthetics market
through data and technology. We create world-class digital products to inspire our 150M target
consumers globally to use our life-changing brands.
Allergan Data Labs is part of Allergan Aesthetics, an AbbVie Company, the fourth largest
pharmaceutical company in the world. Our brands are iconic household names such as Botox
Cosmetic, Juvéderm and CoolSculpting. Our team is bi-coastal and operates out of Irvine, CA
and New York, NY.
THE ROLE
We’re looking for a Manager - Paid Social, to play a critical role in scaling our marketing
capabilities at Allergan Aesthetics. You’ll work closely with analysts, data scientists, and
performance marketers to develop paid social marketing strategies and implement those
Manager platform creating and managing Facebook and Instagram ad campaigns. Experience
with lookalikes, custom audiences, different campaign objectives, pixel and event
implementation, and reporting/analysis. You should be interested in working in a high energy,
data-driven, and collaborative environment. You have a passion for marketing, and analytics;
and you enjoy wearing many hats. You are a people-person, a connector, and a problem solver.
**Qualifications**
**Qualifications**:
IN THIS ROLE, YOU WILL:
- Take ownership of and be the point of contact and paid social lead for brands within the
Allergan Aesthetics portfolio.
- Manage all paid social campaigns for these brands including building, optimizing, and
reporting with the help of our analysts.
- Use data-driven analysis to quickly prove and disprove hypotheses on what will drive the
highest performance from the channel.
- Drive execution - Implementation will be your responsibility - you will be rolling up your
sleeves to bring plans to live via paid social marketing.
- Work collaboratively with teammates across a range of disciplines to implement
interventions that shape consumer behavior.
- Drive rigor around performance and measurement - Know the KPIs inside and out, and
tenaciously pursue tactics that improve consumer acquisition, retention, purchase
frequency and cross-portfolio usage.
- Fail fast but move swiftly and confidently to scale approaches that are proven to work.
You believe strategy lives and dies by the numbers, and you keep financial performance
as your north star.
You Bring
- A strong background in Paid social marketing and analytics, with at least six (6) years of
experience.
- Expertise in digital advertising, including familiarity with key technologies that enable
targeted consumer marketing and performance measurement (e.g. Meta Business/Ads
Manager, Google Analytics, etc.)
- An analytical approach to everything you touch - you’re highly data-driven, and not afraid
to roll up your sleeves and interrogate data to surface new insights
- A self-starting and highly pragmatic approach to getting work done
- Strong interpersonal skills and the ability to work with many different personality types
- Organizational and coordination skills along with strong multi-tasking capabilities
Bachelor’s degree required
Our Core Values
Be Humble: You’re smart yet always interested in learning from others.
Work Transparently: You always deal in an honest, direct and transparent way.
Take Ownership: You embrace responsibility and find joy in having the answers.
Learn More: Through blog posts, newsletters, podcasts, video tutorials and meetups you
regularly self educate and improve your skill set.
Show Gratitude: You show appreciation and return kindness to those you work with.
**Additional Information**
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
- This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
