SAP Corporate Marketing, Audience Insights Manager
2 months ago
**We help the world run better**
**Responsibilities**:
Collect and synthesize results across SAP research partners in support of priority topics across the Marketing and Solutions board area, including:
- Build and maintain a central knowledge base, that organizes research results, data, and insights for the Marketing & Solutions board area
- Capture and translate insights across 3rd party and internal research to support Marketing & Solution priorities Align relevant data and insights a) with active research needs across research teams, and b) in support of marketing needs
- Create and manage regular distribution of relevant insights including emerging trends, competitive learnings, etc.
- Collaborate with all stakeholder groups: building relationships, managing expectations, and driving progress
- Maintain expert knowledge of trends in research methods, procedures, and tools to ensure insights management practices remain effective and efficient
- 5-10 years of insights / knowledge management experience, preferably in a B2B and/or technology company.
- Good understanding of a wide range of research methods, including surveys, interviews, focus groups, observational studies, data analytics.
- Ability to form connections with internal and external partners and maintain friendly, positive, and productive relationships.
- Strong interpersonal and communication skills.
- Highly strategic mindset, including strong instincts and a demonstrated ability to surface key insights, identify research opportunities, and to develop, execute and deliver on plans.
- An innate curiosity to dive deeper, to get beneath the surface and find that intricate detail that leads to Aha moments.
- Ability and willingness to thrive in a fast-paced, rapidly changing work environment.
- A driven, highly motivated nature and a commitment to improvement.
- This is an individual contributor (not people manager) role.
joinMSO #ICC24
**We build breakthroughs together**
**We win with inclusion**
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
**EOE AA M/F/Vet/Disability**:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Requisition ID: 392864 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.
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