Concur - US SMB Client Marketing Manager

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

JOB DESCRIPTION

Do you enjoy working closely with sales to build pipeline and running marketing programs that drive value and business results? Do you prefer a fast-paced environment where every day offers different challenges, ideas and opportunities? Do you love data and measuring and tracking results? Then we are looking for you to join our US SMB Client Marketing team.

This position reports to the US SMB Client Marketing Director and will collaborate closely with the SMB Client Sales organization.

As a Client Marketing Manager, you will be responsible for executing on the strategy for one of our critical business segments. You will build initiatives across multiple channels to develop and deliver multi-touch, multi-dimensional marketing programming that drives healthy pipeline for our Client Sales organization. This person has the ability to see the big picture, specific to the audience, while executing on tactics to achieve goals. The perfect individual will have experience in pulling and analyzing marketing data to make future decisions.

If youre passionate about marketing, have excellent communication skills, and thrive in a dynamic environment, wed love to hear from you

Responsibilities:

• Lead execution of growth-focused marketing campaigns and programming (including email nurtures, webinars, etc.) across multiple channels and touchpoints, and identify and execute optimal tactics to produce measurable and sustainable results that strengthen the brand and ensure a healthy pipeline to drive consistent growth
• Partner closely with corporate teams to leverage campaigns and initiatives to support the accomplishment of our teams goals.
• Enable all campaigns across the organization so all of our cross-functional stakeholders have awareness and the tools to help support the campaigns success
• Continuously track and monitor offer/campaign/creative effectiveness. Deliver relevant reports and present insights to keep the organization abreast of marketing activities; forecast, measure, analyze, refine, improve and report on impact of programs
• Build and foster a continuous knowledge and understanding of SAP Concur customers, identifying cohorts of customers across the customer lifecycle to deliver targeted growth messaging
• Proactively engage with client success, client sales, global customer lifecycle, corporate campaigns, brand experience, community, and solution & product marketing teams to coordinate, communicate, and optimize the impact of marketing activities

Position Requirements:

Education, Experience & Training required:

• Degree level education with 3 years marketing experience in B2B industry
• Experience developing and executing successful demand-gen programming in a field team to drive pipeline and revenue
• Experience with CRM ), marketing automation (Eloqua/Marketo), analytics and business insight tools (Tableau), webcast/webinar platforms (On24), content and calendar management tools (Smartsheet), and budget management tools (Allocadia) preferred

Job Specific Specialized Knowledge & Skills:

• Strong written communication and content marketing skills
• Strong communication and interpersonal skills
• Self-starter who is committed to the job and seeks empowerment and accountability
• Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
• Strong team player
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics
• Knowledge of B2B sales cycle
• Experience working directly with client sales teams
• Strong influencer and team champion (must be energetic and passionate about marketing, our products, our customers and the company)
• Commitment to professionalism and collegiality is required
• Flexibility and willingness to step outside the box and take on unique projects as they are presented

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

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EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 68, ,300 USD.The actual amount to be offered to the successful candidatewill be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits ) .

Requisition ID: 399083| Work Area:Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:#LI-Hybrid