Global Transformative Marketing Campaign Manager

3 weeks ago

Marlborough, United States Cytiva Full time

Be part of something altogether life-changing

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term.

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

The Global Transformative Marketing Campaign Manager for Cytiva is responsible for the planning, implementation and development of new marketing ideas for partners and clients. Supports communications projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications. Participates in the development of plans for product promotion in support of marketing objectives. Prepares materials for internal and external presentations on products, business plans and management communications.

This position is part of the Global Marketing team located in Marlborough, MA and will be hybrid. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.

**What you’ll do**:

- Works closely with cross-functional business stakeholders and TM Campaign leads & leader to define and prioritize marketing campaigns, initiatives, product launches for development and execute on campaign deliverables.
- Acts as an advocate and supports the adoption of the TM approach throughout the organization.
- Builds content strategy according to relevant industry segments, personas, and buyer’s journey stages; identify gaps and opportunities for improvement and provide recommendations/actions for refinement where needed.
- Ensures KPIs for marketing campaigns, initiatives, and product launches are accurately set for each Umbrella campaign as well as integrated & blitz campaigns; reviews progress collectively for each business and discusses outcomes/feedback with team members and business stakeholders.
- Ensures all marketing materials comply with Cytiva’s brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals.

**Who you are**:

- Bachelor’s degree in marketing, communications, journalism, or a related field; in biotechnology or chemistry.
- Strong experience leading project teams and managing complex projects with external parties, proven marketing campaign and project management experience.
- Knowledge of Transformative Marketing/Marcoms/ integrated campaign strategies (traditional, digital, and events) and content marketing best practices
- Data-driven thinking, strong analytical skills and detailed knowledge of marketing analytics
- Fluency in written and spoken English

It would be a plus if you also have previous experience in:

- Experience working ina B2B environment, preferabley in the Life Science Industry

At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cytiva can provide.

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