Marketing Specialist

3 weeks ago

Marlborough, United States Cytiva Full time

**Be part of something altogether life-changing**

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term.

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

The **Regional Marketing Specialist
- USCAN** for Cytiva is responsible for growing market share and business revenue for the research products including ÄKTA, Biacore, imaging & other research products in the EMEA region.

This position is part of the business unit / OpCo Marketing team and will be hybrid with regular travel within EMEA. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.

**In this role, you will have the opportunity to**:

- Plan, organize, and execute regional tradeshows, user meetings, seminars, etc. for Cytiva’s Research products portfolio. Measure ROI from events and support the conversion of leads to sales opportunities.
- Develop the regional marketing plan to generate leads and funnel for the research products in USA and Canada, deploy successful marketing campaigns and taking ownership of your plan from ideation to execution.
- Collaborate with global product/ segment marketers, sales teams and other relevant functions to develop and create assets to drive demand generation in the region.
- Review monthly KPI’s (MQLs, SQLs, and other marketing metrics) and report KPI's on a regular basis - implement countermeasures and PSPs to achieve annual marketing revenue for the region.
- Support the commercial team with prospecting activities bringing strategic insight and rigor to the process

**The essential requirements of the job include**:

- Bachelor's degree in Business, Marketing, relevant Life Sciences discipline, or Engineering.
- Minimum three (3) years of marketing/ product/business management in Life Sciences. Biotechnology or Pharmaceutical is also acceptable.
- Experience in a marketing or sales customer facing role, including planning, developing and executing customer events or marketing tactics, with the ability to communicate effectively, present, analyze and use data to drive improvement and problem solve.
- Experience managing marketing projects such as digital campaigns or events with knowledge of the marketing funnel through to sale process.
- Strong leadership, communication, collaboration and influencing skills with proven ability to drive and manage initiatives in a matrixed environment. Ability to travel 40 %.

**It would be a plus if you also possess previous experience in**:

- Best practices in B2B marketing & measurement
- Distribution marketing &/or working with distribution partners
- Prior experience selling/ marketing Life Science research products

At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cytiva can provide.

The salary range for this role is $75,000-85,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

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