Marketing & Ecommerce Director

4 weeks ago

Portland, United States Next Adventure Full time

Description Summary: Next Adventure surrounds itself with employees who are passionate about the outdoors and want to make a positive impact in the company every day. The role of every employee is to promote our mission: Inform. Outfit. Excite. General Description of Position: The Marketing & Ecommerce Director at Next Adventure is responsible for leading and managing all aspects of our ecommerce and marketing operations to ensure the success of our online retail presence. This includes overseeing web development, visual merchandising, customer care, and sales. The role involves developing and implementing comprehensive strategies and promotions to continuously enhance our website and improve the overall customer experience. Additionally, the director will spearhead innovative marketing campaigns to drive brand awareness and customer engagement. The Marketing & Ecommerce Director will manage a team of 15-20 professionals, fostering a collaborative and high-performance work environment. Responsibilities: Marketing & Ecommerce: Lead and oversee all marketing and ecommerce activities, ensuring alignment with overall business objectives. Research & Analytics: Utilize data-driven insights to monitor, analyze, and optimize marketing and ecommerce performance. Strategy and Development: Develop and implement comprehensive marketing and ecommerce strategies to drive growth and improve customer experience. Marketing Operations: Manage day-to-day marketing operations, ensuring efficiency and effectiveness in all activities. Sales & Campaigns: Drive sales initiatives and promotional campaigns to boost online revenue and market presence. Branding Strategy: Develop and execute branding strategies to enhance brand recognition and loyalty. Graphic Design: Oversee graphic design efforts to ensure cohesive and appealing visual communications. Traditional Marketing: Oversee traditional marketing activities, including print advertising, event marketing & management, and broadcast advertising. Digital Marketing: Lead digital marketing efforts, including SEO/SEM, email marketing, and content & social media marketing. Public Relations: Manage public relations efforts to maintain a positive company image and reputation. Influencers, Affiliates & Partnerships: Develop and manage relationships with influencers, affiliates, and partners to expand reach and impact. Ecommerce: Ensure the ecommerce platform is user-friendly, visually appealing, SEO/SEM, and optimized for sales. Web Merchandising: Oversee web merchandising to ensure products are presented compellingly and effectively. Customer Care: Lead the customer care team to provide exceptional service and support. Website Development: Oversee website development to ensure functionality, performance, and continuous improvement. Ecommerce Logistics Requirements Qualifications: Proven experience in a senior ecommerce and/or marketing role, preferably within the retail industry. Strong leadership skills with the ability to inspire and manage a diverse team. Excellent strategic thinking and problem-solving abilities. Proficiency in Shopify web development and ecommerce platforms, as well as digital marketing tools and techniques. Exceptional communication and interpersonal skills. Ability to analyze data and derive actionable insights to drive performance improvements. Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred). Key Competencies: Customer Focus- Anticipating, meeting and/or exceeding customer needs, wants and expectations. Goal Orientated- Setting, pursuing and attaining goals, regardless of obstacles or circumstances. Influencing Others- Personally affecting others actions, decisions, opinions or thinking. Futuristic Thinking- Imagining, envisioning, projecting and/or creating what has not yet been actualized. Negotiation- Listening to many points of view and facilitating agreements between two or more parties. Conceptual Thinking- Analyzing hypothetical situations, patterns and/or abstract concepts to formulate connections and new insights. Hiring Process at Next Adventure - What to Expect: At Next Adventure, our primary objective is to hire the most qualified candidates and ensure their long-term success within our organization. We place great value in our hiring process, and we ask that all applicants submit a cover letter with their resume. We appreciate the time and effort that goes into submitting an application, please be assured that we will respond to all applications within 1-2 weeks, and we will maintain open communication with our applicants throughout the process. We use a generic email account to communicate with applicants, and sometimes our emails may end up in your spam or promotions folder. Please ensure that you check these folders for any correspondence from Next Adventure. To streamline our communication process, we highly recommend opting-in for text messages, as this will allow for quick questions and reminders about interviews. At Next Adventure, we take a personal interest in every applicant, and we read each resume and cover letter carefully. We value creativity, initiative, and a passion for the industry. Our goal is to hire the best candidates and retain them for the long-term, and we believe that this process begins with a strong application and a commitment to kaizen. Next Adventure provides the following benefits to full-time (FT) employees: Group health, dental, and vision insurance – Aetna & Principal Short-term disability Voluntary life insurance, and 25,000 basic life insurance OregonSaves Retirement plan Vacation up to 4 weeks, based on position and years of service. 2-week sabbatical added after 10 years. Next Adventure provides additional perks to any employee as follows: Employee discount: Max 35% Free Demos & Rentals Circuit Bouldering Gym Daily Passes The Source Climbing Gym Daily Passes Membership discounts at Movement and PRG Access to Industry Pro Deals on products, events, lift tickets, and more

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